CIO

DECEMBER 31, 2024

In the digital transformation era, organizational change is constant. Its up to IT leaders to ensure the changes their digital initiatives bring to business workflows are absorbed and acted upon by the users impacted by them. Too often, however, change management is treated as an afterthought, observes Munir Hafez, senior vice president and CIO at consumer credit reporting agency TransUnion.

Management 417

Management Win Analysis Technology 417

Dataversity

DECEMBER 31, 2024

Global AI spending will surpass$749 billion by 2028, IDC predicts. Furthermore, the research firm expects AI investments to outpace new spending for cloud and digital service providers by then. Simultaneously, executives are transitioning from the bright-eyed AI experimentation phase into a new era, in which they increasingly expect to see tangible evidence of AIs return […] The post Agentic Models, Smaller LLMs, and Other AI Trends for 2025 appeared first on DATAVERSITY.

Globalization 52

Globalization Research Education Information 52

CIO

DECEMBER 31, 2024

Only a few years ago, Ikea developed a group-wide data effort with a particular focus on AI to manage investments, and its been a focal imperative ever since. If followed right, more data can be used in the apps and AI solutions that are built as new data comes in, says Francesco Marzoni, chief data and analytics officer at Ingka, the holding company that runs most of Ikeas department stores.

Data Analysis 396

Data Analysis Education Analysis Gaming 396

Weidert Group

DECEMBER 31, 2024

Struggling to keep up with your inbox? So are your prospects. According to Gartner, B2B buyers and consumers feel overwhelmed by how many emails they receive, and nearly 7 in 10 set up a junk email account to dodge unwanted emails. Despite the challenges, email continues to be one of the best ways to engage your audience, including those all-important marketing-qualified leads.

Marketing 82

Marketing Marketing Sales IT 82

Advertiser: ZoomInfo

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.

Marketing

CIO

DECEMBER 31, 2024

In many organizations, the principles of IT Service Management (ITSM) have transformed how IT departments handle requests, manage resources and improve efficiency despite budget and resource challenges. But why stop at IT? The rise of digital transformation has necessitated a new service management approach. Enterprise Service Management (ESM) creates a more holistic, enterprise-wide approach to service management and breaks down the silos of traditional service management.

Management 195

Management Innovation Technology Technology 195