IT leaders weigh up AI’s role to improve data management
CIO
SEPTEMBER 27, 2024
AI has become a sort of corporate mantra, and machine learning (ML) and gen AI have become additions to the bigger conversation. The role of CIO, especially, has had to adapt accordingly, as demonstrated by Euronics, the Amsterdam-based international electrical retail association. Here, the work of digital director Umberto Tesoro started from the need to better use digital data to create a heightened customer experience and increased sales.
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