CIO
OCTOBER 9, 2024
A decision by BMC to split into two independent companies was surprising from a timing perspective, but may have taken place so one unit, or potentially both, could be eventually sold off, Gartner VP Analyst Gregg Siegfried said on Wednesday. Siegfried was responding to an announcement from the company that it will become two, with BMC remaining the name of one operating unit, while BMC Helix will be the other.
Smart Data Collective
OCTOBER 9, 2024
More brands than ever are investing in AI-driven webinar marketing strategies to drive more sales.
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CIO
OCTOBER 9, 2024
Following the lead of its enterprise software rivals, SAP too has announced it will now be entering the agent era of AI. Agentic AI is being billed as the next wave of AI in the enterprise , with a focus on operational decision-making over content generation. As opposed to generative AI chatbots, AI agents aim to solve more complex, decision-based tasks, which will be key in a business context, as many companies are looking for concrete AI use cases that, above all, bring added value to busines
Smart Data Collective
OCTOBER 9, 2024
Navigate the noise: CRM analytics guides content creators to innovate and dominate the market!
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In a world where uncertainty and change are constant, scenario planning empowers companies with the agility and competitive edge needed to thrive. Download the toolkit to fortify your business strategy , set up your competitive positioning , and ensure your company is poised to respond to any future scenario.
CIO
OCTOBER 9, 2024
En Cepsa creen firmemente que la energía es una gran fuente de progreso para la sociedad; por este motivo, y haciendo gala de responsabilidad social corporativa, la petrolera española apuesta por la excelencia y la mejora continua. “Hacemos ingeniería energética íntegra, integral e integrada” , afirman desde la corporación. Una reconocida mezcla de experiencia y conocimiento, de investigación y capacidad técnica, de innovación tecnológica y ambición dan como resultado un gigante del sector energ
Competitive Intelligence Brief brings together the best content for intelligence professionals from the widest variety of industry thought leaders.
CIO
OCTOBER 9, 2024
Brazilian oil, natural gas, and energy corporation Petrobras ’ longtime mission has been to be the best in its field in terms of value creation with an emphasis on environmental responsibility. With operations in more than twenty-five countries, that sustainability concern also means that Petrobras is under pressure to adhere to regulatory compliance, regardless of jurisdiction.
Infegy
OCTOBER 9, 2024
In the competitive landscape of advertising and consulting, leveraging robust social listening APIs is essential for informed business decisions and crafting targeted strategies for high-value clients. Selecting the right social listening API for data innovation and analytics initiatives can significantly impact campaign effectiveness and client satisfaction.
CIO
OCTOBER 9, 2024
Aiming to deliver end-to-end service automation, Oracle on Wednesday unveiled new agentic AI capabilities for Oracle Fusion Cloud Service and Oracle Fusion Field Service. Oracle said the new AI-driven workflows will help service teams increase service efficiency, reduce time-to-resolution, and improve customer experience. “We’re striving at Oracle for total end-to-end service automation, not enhancements, not spot efficiency gains in service,” Jeff Wartgow, vice president of Oracle Service, told
GrowbyData
OCTOBER 9, 2024
Looking for a powerful way to boost your brand’s visibility and drive more sales? Google’s ‘People Also Shop For’ feature is a game-changer for brands aiming to maximize their presence in the digital marketplace. What is the ‘People Also Shop For’ Feature? This exciting feature appears in search results, showcasing related products that users frequently buy together.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
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CIO
OCTOBER 9, 2024
La trasformazione digitale (DX) [in inglese] rimane al centro dell’attenzione dei CIO, con molteplici analisi e studi che indicano come rimanga una delle priorità assolute per i leader IT anche alla luce di un decennio di iniziative in tal senso. Questa immagine ancora nitida e splendente della DX riflette l’importanza sempre maggiore della trasformazione per il successo aziendale, in un contesto tecnologico che evolve sempre più velocemente.
Dataversity
OCTOBER 9, 2024
Whether it’s building roads or optimizing power supplies, investing in infrastructure is vital to the safety and efficiency of nations and organizations. And in today’s digital age, this investment must extend to establishing trusted identities for all. Identity is foundational for a robust public infrastructure, initiating substantial economic growth – like using driver’s licenses to […] The post Identity as Infrastructure: Why Digital Identities Are Crucial and How to Secure Their Data a
CIO
OCTOBER 9, 2024
When it comes to AI, the fear of missing out is real. According to research by Coleman Parkes Research on behalf of Riverbed, 91% of decision-makers at large companies are concerned their competitors will have an advantage if they get ahead with AI. So it’s no surprise that every respondent said that when it comes to gen AI, they’ll either be using it, testing it, or planning projects with it over the next 18 months.
Dataversity
OCTOBER 9, 2024
Organizations are racing to adopt AI for its promise of efficiency and insights, yet the path to successful AI integration remains fraught with obstacles. Despite advancements in tools like ChatGPT and Google’s Gemini, fundamental issues with data governance – such as high costs, poor data quality, and security concerns – continue to hinder progress.
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Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.
CIO
OCTOBER 9, 2024
The rise of generative AI (GenAI) felt like a watershed moment for enterprises looking to drive exponential growth with its transformative potential. However, this enthusiasm may be tempered by a host of challenges and risks stemming from scaling GenAI. As the technology subsists on data, customer trust and their confidential information are at stake—and enterprises cannot afford to overlook its pitfalls.
E2M
OCTOBER 9, 2024
Acquiring new clients costs 5 to 25 times more than keeping the ones you already have, so why let a shaky onboarding process drive them away? Despite this, over 90% of customers believe companies could do a better job welcoming new clients. For digital agencies, nailing the onboarding experience isn’t just a nice-to-have. Instead, it’s your secret weapon for building lasting, profitable relationships from day one.
Alpha Sense BI
OCTOBER 9, 2024
Like most industries today, the insurance sector is experiencing a transformation driven by technological innovation, more specifically generative AI (genAI), that intends to minimize the challenges agents and consumers face in their typical day-to-day. Rising customer expectations, regulatory complexities, and the need to enhance operational efficiency have become paramount concerns for C-level executives in a time of economic uncertainty.
CIO
OCTOBER 9, 2024
Electrocuting himself with a screwdriver in the back of a prototype computer when he was very young sparked Steve James’ interest in technology. Fast forward several years and what attracted him most to pursue a career in it was the strategy, leadership, and passion to bring people into the industry. Once at Woolworths, and now GM of technology there, the complexity of responsibilities magnified, but a major accomplishment has been the way he and his team have been able to partner with colleague
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Zoominfo
OCTOBER 9, 2024
The success of any account-based marketing (ABM) or account-based experience (ABX) depends on the efficient flow of accurate account data across sales and marketing teams. This is where account data management software comes into play, empowering companies to optimize their ABM processes and achieve better results. Account data management software provides a centralized platform for storing, tracking, and analyzing account data at a granular level.
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