Ulta Beauty embraces low-code to deliver better CX
CIO
JULY 12, 2024
About six years ago, Ulta Beauty formed a dedicated innovation team to identify technologies that resonate to improve the customer experience. As the VP of digital innovation, Michelle Pacynski heads up this team and oversees around 40 innovators whose job is to leverage new and emerging tech to come up with fresh and creative value propositions for the business.
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