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5 Product Strategy Consulting Tips for Data-Driven Marketing Campaigns

Smart Data Collective

Big data can be very valuable for product marketing. However, investing in new technology is not going to be valuable without the right strategy in place. Once you have outlined your strategy, you can start brainstorming ways to use data analytics technology to make the most of it. You will avoid going into marketing blind.

Marketing 311
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What Is Agile Market Research and Why Is It Important?

Netbasequid

Agile research to the rescue! Modern businesses have adopted agile market research as an answer to the dynamic environment in which they operate. What does this mean; how is it different from traditional market research; and why should you do it? What Is Agile Market Research? Let’s find out.

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How to Overcome Private Market Research Challenges with AlphaSense

Alpha Sense BI

But when job markets tightened and inflation skyrocketed in June of last year, interest rates rose and the market declined. As the economic landscape quickly devolved, it became imperative for investors to perform due diligence so as to ensure portfolio diversification and investment activity.

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Venture Capital in the Age of AI: Transforming Due Diligence

Alpha Sense BI

On the AlphaSense platform, this reality rings true as we noticed an over 50% increase in documents mentioning “due diligence” over the past year. Once an arduous and time-consuming task, the dawn of artificial intelligence (AI) and generative AI (genAI) has transformed the way venture capital investors conduct due diligence.

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The Ultimate Due Diligence Guide

Alpha Sense BI

Consequently, the deals coming through your doors require extra scrutiny, and your criteria for due diligence needs to shift to take into account market changes. However, conducting poor due diligence can lead to costly mistakes. And how will the market respond? and growing global tensions (i.e.,

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M&A Due Diligence: A Complete Guide

Alpha Sense BI

Conducting due diligence within the mergers and acquisitions space is the process of independently researching and verifying information on a potential company to ensure that a viable investment is made on behalf of stakeholders.

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10 Market Research Trends in 2021

Netbasequid

Filling your coffers with consumer, competitive and market intelligence pulls back the curtains and opens the windows breathing new life into the way you do business. And these 10 market research trends in 2021 are bound to do just that. How Market Research Tools Have Evolved.