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What is data architecture? A framework to manage data

CIO

Data architecture definition Data architecture describes the structure of an organizations logical and physical data assets, and data management resources, according to The Open Group Architecture Framework (TOGAF). An organizations data architecture is the purview of data architects. Cloud computing.

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Search Engine Marketers Without Data Analytics Knowledge Are Obsolete

Smart Data Collective

They won’t be able to optimize their paid ads strategy without collecting data on user engagement. But does every business have the search engine marketing expertise, resources and knowledge of data analytics to manage paid search? You can use data mining tools to find new keywords to target.

Knowledge 360
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The Growing Importance of Customer Data Mining for SMEs

Smart Data Collective

Have you managed to achieve a community with your business and is this what helps drive sales? If you need a CRM (customer relationship management) this may mean you will have to look at new campaigns and adopt a different approach to how you communicate with customers. Soak up the knowledge. Leveraging Customer Data is Crucial.

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Steps Companies Should Take to Come Up Data Management Processes

Smart Data Collective

One poll found that 74% of companies feel they are still struggling to use data effectively. One of the problems is that they don’t manage their data well. How Companies Can Manage their Data Better. The process of managing data can be quite daunting and complicated.

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What is data governance? Best practices for managing data assets

CIO

It encompasses the people, processes, and technologies required to manage and protect data assets. The Data Management Association (DAMA) International defines it as the “planning, oversight, and control over management of data and the use of data and data-related sources.”

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What are decision support systems? Sifting data for better business decisions

CIO

Decision support systems definition A decision support system (DSS) is an interactive information system that analyzes large volumes of data for informing business decisions. A DSS leverages a combination of raw data, documents, personal knowledge, and/or business models to help users make decisions. Data-driven DSS.

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Ignoring data lifecycle management is putting your business at risk

CIO

Enterprises are dealing with increasing amounts of data, and managing it has become imperative to optimize its value and keep it secure. Data lifecycle management is essential to ensure it is managed effectively from creation, storage, use, sharing, and archive to the end of life when it is deleted.