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Salesforce recently rearchitected its Data Cloud and Einstein AI framework to introduce Einstein 1 , a platform aimed at enabling Salesforce users (and its own IT shop) to connect any data to create a unified profile of their customers and then infuse AI, automation, and analytics into every workload or customer experience, according to the company.
Back in the day, companies had to rely on people to manually collect this data, which was not only expensive but also prone to errors and couldn’t be scaled up efficiently. Automating data workflows is a game-changer for accessing data more efficiently. That’s where automation comes in.
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