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Share of Voice vs Share of Market in the Era of AI

mention

Measuring Share of Market: Beyond the Basic Formula While the formula is straightforward, getting accurate data can be challenging. Here are some methods to measure SOM: Sales Data Analysis : Compare your sales data with industry reports or estimates of total market size.

Marketing 130
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The Future of Generative AI in Market Research

Alpha Sense BI

From helping engineers develop 3-D designs to assisting data scientists in writing code and even drafting and reviewing legal documents in the legal world, there’s no shortage of evidence that GenAI could be a panacea for streamlining processes and eliminating mundane, tedious work in every industry.

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The 12 best market research tools for reliable data analysis in 2023

ATTEST

You’re doing your own market research. Launch your next product with a data-driven strategy Attest’s market research platform comes complete with a team of insights professionals who will help your team get real results from your survey data. Because you only get to spend every dollar once, right?

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Energy Sector Seen to Regain Momentum After 2020 Slowdown

ArchIntel

Here are the profiles of some of them. Executive Profile: Trista Ristvedt, Senior Competitive Analysis Program Manager at Tennessee Valley Authority. Trista Ristvedt is the senior program manager of competitive analysis at the Tennessee Valley Authority , a federally owned corporation in the U.S.

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U.S. Pharmaceutical Industry Seen to Focus on COVID-19 Treatments Amid Competitive Environment

ArchIntel

As each company makes a dash to develop a better cure, their competitive intelligence professionals are seen to be just as busy divining insights that will put clarity in an uncertain market. Executive Profile: Margaret Hansen-Jain, Director of Business Insights at Bayer Pharmaceuticals. These are some of the U.S.

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The Definitive Guide to Market Intelligence

Zoominfo

Businesses are catching on to the importance of market intelligence. In fact, research shows over 73% of businesses are investing more than 20% of their overall technology budgets on intelligence and data analysis ( source ). Is market intelligence the same thing as market research?

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A Bright 2021 for Telecommunications, But Challenges Lie Ahead

ArchIntel

Here are the profiles of CI executives from some of the biggest businesses in the telecom industry. Angelique Sabin Marketing Strategy Head T-Mobile. Executive Profile: Angelique Sabin, Integrated Marketing Strategy and Planning Director at T-Mobile. Brittney Marchiando Lead Market Research Mngr AT & T.