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Research location : Depending on your research design and data collection method, you will have the respondents come to you, you to them, or conduct desk research. Dataanalysis : After you gather a sufficient amount of data, you will analyze it to gain insights. Primary vs. secondary research.
The overwhelming majority of business leaders now recognize the need to grow this marketintelligence practice in their organizations. Yet Harvard Business Review found that while 90% of leaders cite it as “key to c o mpany success,” only a quarter are genuinely confident in their data and analysis skills.
Industry nuances, company culture, leadership styles, competitor interactions—these are facets you can’t necessarily uncover by researching numbers and figures, yet they significantly impact whether or not two companies have the right synergies to succeed.
Generative AI is also a critical new development in the competitive intelligence space, as it automates and speeds up various steps in the CI process and brings new possibilities for dataanalysis, predictive analytics, visualization, and more.
As an entrepreneur and former consultant Mark Suster advises in an article , you should wonder who did the primaryresearch of said analysis. Independent university study group, lab-affiliated research team, consulting company? As no one works for free, it is always interesting to know who sponsors the research.
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