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Media Updates: TV Subscription Loss, TikTok Bill Awaiting Senate Action, YouTube CTV Enhancements

Tinuiti

It is this dramatic and accelerating decline of traditional pay-TV that is forcing more extreme measures from legacy media companies, from the launch of a sports super-app to taking ESPN fully DTC , accepting the cannibalization of its one-time cash cow.    |  Leichtman Research   2.

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B2B Local Search Marketing: A Guide to Hidden Opportunity

Moz

Major attractions (museums, amusements, cultural centers, sports centers, etc.) If you’re marketing a B2B company that hasn’t been doing local SEO: Know that the goal of local SEO is to make you as visible as possible online to any neighbor searching for what you offer so that you can win as many transactions as possible.