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Media Updates: TV Subscription Loss, TikTok Bill Awaiting Senate Action, YouTube CTV Enhancements

Tinuiti

It is this dramatic and accelerating decline of traditional pay-TV that is forcing more extreme measures from legacy media companies, from the launch of a sports super-app to taking ESPN fully DTC , accepting the cannibalization of its one-time cash cow.    |  Leichtman Research   2.

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10 Inspiring Public Relations Examples from Top Brands

mention

Why it worked: The campaign featured various sports stars, such as Serena Williams and Steph Curry, who promoted the brand’s new menu. Results The movie earned over $1.45 billion worldwide from its box office collections. Results: This first menu change over 20 years increased sales by 4% compared to the previous year’s sales.

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B2B Local Search Marketing: A Guide to Hidden Opportunity

Moz

Major attractions (museums, amusements, cultural centers, sports centers, etc.) A really good copywriter will partner up to tell the story of your business while also accurately portraying its unique voice. can create corporate packages for local employers seeking fun group activities.