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How to Elevate Your Skills Using Metaphors in Copywriting

mention

Copywriting is different from the content you create on a daily basis. Copywriters know this, and it’s one of the reasons why they tend to spice things up by using metaphors and analogies in the copy. If you’re unfamiliar with how you can elevate your copywriting with metaphors, this article will help you get started.

Copywrite 243
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The generative AI revolution is transforming how banks work

CIO

Copilot combines large language models (LLMs) with the bank’s data, providing staff access to a virtual PA, copywriter and analyst. According to Avanade research, almost two-thirds of banks (62%) will need more people to help with AI in 2024 not less.

Banking 495
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How to Choose the Right Copywriter

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Despite what social media videos boasting #copywriting in their caption say, copywriting is not an easy side hustle. From metaphors to idioms and everything in between, a good copywriter can transform the mundane into something special. Unlike other types of writing, copywriting is judged on its ability to inspire action.

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Conversion Psychology: What Is It and How to Use It

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Conversion copywriting helps with it. So what is it and how conversion copywriting is different from traditional online copywriting — the way most of us are used to perceive copy? Table of Contents: What is conversion copywriting Examples of conversion copywriting How to use conversion psychology. So here it is.

Copywrite 290
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10 most in-demand generative AI skills

CIO

The recent AI boom has sparked plenty of conversations around its potential to eliminate jobs, but a survey of 1,400 US business leaders by the Upwork Research Institute found that 49% of hiring managers plan to hire more independent and full-time employees in response to the demand for AI skills.

Copywrite 536
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Data Analytics Secrets to Optimizing Your Email Marketing Strategy?

Smart Data Collective

Do your research and analyze available data to identify what is of interest and relevant to your contacts. AI copywriting tools can help you see how customers will likely respond to certain subject lines based on previous interactions with other emails. What might appeal to some, may not to others.

Marketing 326
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15 Examples of Creative B2B Content Marketing Done Right

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Copywriting: The Definitive Guide. Backlinko founder, Brian Dean, covers everything a copywriter should know, explaining topics like how to get social proof, conducting client interviews, and devising formulas for landing pages and blog posts. Source: Backlinko. The State of Statistical SEO Split-Testing in 2021. Source: Semrush.

Marketing 351