mention

DECEMBER 8, 2021

Copywriting: The Definitive Guide. Backlinko founder, Brian Dean, covers everything a copywriter should know, explaining topics like how to get social proof, conducting client interviews, and devising formulas for landing pages and blog posts. Source: Backlinko. The State of Statistical SEO Split-Testing in 2021. Source: Semrush.

Marketing 351

Marketing Marketing Copywrite Brainstorming 351

Zoominfo

NOVEMBER 19, 2018

Candidate personas use industry research, hiring trends, and anecdotal evidence to truly allow you to get inside the minds of your ideal candidates. When marketers create buyer personas, they use existing customer data and internal research to inform their decisions. Why should I use job candidate personas? Data collection.

Copywrite 157

Copywrite Education Research Profiling 157

Smart Data Collective

MAY 4, 2021

Do your research and analyze available data to identify what is of interest and relevant to your contacts. AI copywriting tools can help you see how customers will likely respond to certain subject lines based on previous interactions with other emails. What might appeal to some, may not to others.

Marketing 271

Marketing Marketing Copywrite Research 271

Smart Data Collective

DECEMBER 16, 2022

Companies can use AI-driven tools like SEMRush, Keyword Chef or Ahrefs to automate their keyword research. They can use AI tools to automate their keyword research and optimize their ad copywriting. AI technology has become very important for modern SEO. AI will become even more important for SEO in the years to come.

Marketing 315

Marketing Marketing Copywrite Sales 315

Smart Data Collective

APRIL 3, 2020

Do Research For You. To be an effective copywriter, they need to spend lots of time researching a topic. However, researching a topic that comes from trusted sources takes time. Fortunately, big data is simplifying the research process as well. Most may streamline the process to other people.

Win 239

Win Copywrite Data Mining Research 239

Smart Data Collective

APRIL 3, 2020

Do Research For You. To be an effective copywriter, they need to spend lots of time researching a topic. However, researching a topic that comes from trusted sources takes time. Fortunately, big data is simplifying the research process as well. Most may streamline the process to other people.

Win 210

Win Copywrite Data Mining Research 210

Zoominfo

SEPTEMBER 30, 2020

But just in case you’ve been living under a rock, we’re talking about profiles of your ideal buyer that is a culmination of quantitative research, anecdotal observation, and existing customer data. By now, you probably know what a buyer persona is. How To Create Buyer Personas.

Marketing 264

Marketing Marketing Copywrite Sales 264

mention

JUNE 17, 2022

Keyword research is the process of identifying and analyzing the: Most relevant, and Easy to rank. The three most essential metrics you should always pay close attention to while doing keyword research are: Search volume (higher is better), Competition levels (lower is better), and Relevancy (higher is better). Page Title Tag.

Copywrite 214

Copywrite Algorithm Research Information 214

mention

SEPTEMBER 19, 2024

They researched that 43% of consumers were concerned about their disposable income, and 38% were worried about the cost of living. Results: The campaign increased consumer engagement and IKEA’s website traffic while inspiring people to view their homes as a source of happiness without a connection to rising costs.

Copywrite 162

Copywrite Retail Sports Hospitals 162

Smart Data Collective

SEPTEMBER 21, 2022

As far as Data Analysis is concerned, potential employees should have an extensive knowledge of quantitative research, quantitative reporting, compiling statistics, statistical analysis, data mining, and big data. The old adage that you can build a better mousetrap and the world will beat a path to your door doesn’t hold up.

Startups 224

Startups Copywrite Data Mining Algorithm 224

ArchIntel

NOVEMBER 3, 2021

During that time, she served as the company’s social media marketing manager and copywriter. Earlier in her career, Hooks worked as a marketing specialist and copywriter at Aesir Media Group. Earlier in her career, she was a marketing content coordinator for the now-defunct engineering company Birdsall Services Group.

Copywrite 104

Copywrite Profiling Win Briefing 104

CXL

JULY 25, 2022

Careful attention to CTA (call to action) copywriting is the difference between brands that drive conversions and those that only drive traffic. Use Voice of Customer research to understand buyer goals. Voice of Customer research uses qualitative and quantitative research to uncover the wants and needs of buyers in their own words.

Copywrite 121

Copywrite Benchmarking Sales Learning 121

mention

APRIL 13, 2022

That’s why it’s important to assess the ground reality and perform meticulous research before you start setting targets. Once you’ve done the research and prepared a list of goals, ask yourself: are these objectives feasible for you and your team? It can also mean expanding the customer base.

Marketing 331

Marketing Marketing Copywrite Sales 331

mention

NOVEMBER 23, 2022

Marketers usually have a team with the skills that complement each other — graphic designers, PPC specialists, copywriters, and others. Imagine you are doing research on prospects and have to find their work emails online. Delegation is often much easier with a team. Automate work.

Matrix 306

Matrix Copywrite Knowledge Management 306

mention

FEBRUARY 16, 2022

That means your copywriters, content writers, and social media managers must deeply understand who your ideal customer is and how to tailor Instagram content for them. Conduct consumer behavior research keeping your ideal customer in mind. Once you’re on the same page, dig deeper, check social media analytics.

Marketing 351

Marketing Marketing Education Profiling 351

Zoominfo

FEBRUARY 5, 2019

These profiles are made up of existing customer data, anecdotal observations, industry research and much, much more. Imagine a prospect researching two similar products. For this reason, buyer personas are an essential tool for copywriters. Buyer personas offer a wealth of insights for copywriters.

Copywrite 150

Copywrite Profiling Sales Technology 150

Zoominfo

OCTOBER 5, 2021

Additionally, buyer personas help marketers: Focus keyword searches Improve SEO strategies Refine copywriting Aid in the prioritization of promotional campaigns and activities Now that we’ve established why you need buyer personas as a marketer, let’s get into the how.

Marketing 130

Marketing Marketing Copywrite Profiling 130

SCIP

APRIL 18, 2024

A researched-back look into how Generative AI is becoming ubiquitous. In 2020, GAI tools were able to create general first drafts of copywriting and conduct average searches. SCIP Insights Why Has GAI Risen So Quickly? But by 2030, these same tools may be able to generate professional-level writing as well as images and graphics.

SCIP 45

SCIP Copywrite Innovation Technology 45

Zoominfo

FEBRUARY 13, 2019

In fact, research shows list segmentation can increase open rates, limit unsubscribes, and drive more revenue. Think about it, even though an entry-level copywriter and a VP of marketing technically work in the same department, you wouldn’t approach them in the same way. One is a decision maker and one is not.

Marketing 219

Marketing Marketing Copywrite Hospitals 219

Zoominfo

JULY 30, 2018

Get started with six handy tips: Write list posts: Research shows list posts generate more backlinks than other content formats ( source ). Produce original data: Original research. The reason is, anytime someone mentions a statistic from the research on their site, it earns you a link. . 3. Do your research.

Brainstorming 180

Brainstorming Copywrite Algorithm Research 180

CXL

JUNE 16, 2022

If you’ve learned through customer research that your buyers are busy people, simplifying their lives and saving them time might speak more to their needs than lifting the hood on your tool. In the experiment, the researchers tested several variations of marketing statements with a range of numbers of claims.

Copywrite 129

Copywrite Loss Research Win 129

Zoominfo

SEPTEMBER 17, 2018

Copyblogger FM covers topics related to content marketing, copywriting, freelance writing, and social media marketing. Each week, she and a cast of rotating experts analyze the week in content marketing, copywriting, email marketing, conversion optimization, mindset, and much more. If so, this podcast is for you! Listen here.

Marketing 252

Marketing Marketing Copywrite Sales 252

CXL

JULY 25, 2022

No matter which players are in the game (copywriters, designers, etc.), For example, an idea that comes from a marketing manager is brought to life by a copywriter and designer, finely tuned by an editor, and shared by a social media executive. your playbook will help produce a consistent outcome. It also ensures they stay relevant.

Marketing 78

Marketing Marketing Copywrite Briefing 78

Zoominfo

FEBRUARY 13, 2019

In fact, research shows list segmentation can increase open rates, limit unsubscribes, and drive more revenue. Think about it, even though an entry-level copywriter and a VP of marketing technically work in the same department, you wouldn’t approach them in the same way. One is a decision maker and one is not.

Copywrite 130

Copywrite Hospitals Commerce Banking 130

mention

MAY 20, 2022

The Consideration stage – After a prospect has conducted thorough research into different solutions, they’ll begin to get more specific with their search and begin actively considering the different solutions they’ve looked at. Wrapping it up.

Sales 162

Sales Copywrite Marketing Marketing 162

Zoominfo

JUNE 18, 2018

Seasoned marketers and copywriters know that a single word can drastically improve conversion rates. In fact, research shows that weak reasons are still better than not mentioning a reason at all ( source ). In fact, research shows that the opinions of others drastically influence the way humans make purchases. Because: Why?

Copywrite 127

Copywrite Advantage Advantage Research 127

mention

JULY 8, 2022

If your products are relatively expensive, potential customers generally spend some time doing research before purchasing. Try to write intriguing descriptions; you may want to consider taking a writing class or searching copywriting tips online. Mistake #15: Using the Wrong Metrics and Neglecting Analysis. Source: Econsultancy.com.

Marketing 214

Marketing Marketing Copywrite Sales 214

Zoominfo

FEBRUARY 3, 2019

For example, say you’re interviewing for a marketing copywriter position. Does it seem like they conducted research prior to the interview? But, if they don’t do enough research to gain a general idea of who your company is and what you do, they’re demonstrating a lack of initiative or even a lack of interest in the job.

Copywrite 113

Copywrite Briefing Learning Research 113

Zoominfo

JANUARY 31, 2018

In fact, research shows list segmentation can increase open rates, limit unsubscribes, and drive more revenue. Think about it, even though an entry level copywriter and a VP of marketing technically work in the same department, you wouldn’t approach them in the same way. One is a decision maker and one is not.

Marketing 124

Marketing Marketing Copywrite Hospitals 124

Similarweb

APRIL 26, 2021

With this in mind, articulate the benefits of your product or service for the end-user (your buyer persona research should help you to identify the main concerns and pain points of your audiences). . If you need help finding the right keywords, our keyword research tool will help. Keyword research. Use target keywords.

Copywrite 111

Copywrite Research Competitive Gaming 111

Zoominfo

FEBRUARY 3, 2019

For example, say you’re interviewing for a marketing copywriter position. Does it seem like they conducted research prior to the interview? But, if they don’t do enough research to gain a general idea of who your company is and what you do, they’re demonstrating a lack of initiative or even a lack of interest in the job.

Copywrite 100

Copywrite Briefing Learning Research 100

Moz

JANUARY 20, 2020

One thing to check with any content agency or freelancer you work with is their research process. Copywriters (x2). Our copywriters tackle template descriptions that help count toward our goal, while also writing landing page text, email marketing messages, video scripts, and social media posts. Quite the contrary.

Copywrite 67

Copywrite Marketing Marketing Gaming 67

CXL

JUNE 16, 2022

Being consistent earns trust and cements brand status—qualities that add 10–20% to your overall growth, according to LucidPress research. This tells us its social media team, blog content writers, website copywriters, and everyone else, are aligned on their task execution.

Marketing 124

Marketing Marketing Copywrite Sales 124

CXL

JUNE 16, 2022

Research from Optimove shows that young, fast companies derive 30% of revenues from existing customers. Conduct qualitative research to learn about your customers and unearth the right cross-sell offers. Use what you learn from qualitative research to build out customer segments and map your products or services to each of them.

Sales 107

Sales Copywrite Research Analysis 107

CXL

OCTOBER 1, 2022

They’re having conversations with colleagues, researching on social media, and listening to podcasts about the product or industry and learning where your brand fits in. Most of their time is spent researching independently online and offline and meeting with the buying group. These places include: Communities and groups (e.g.,

Research 86

Research Copywrite Sales Education 86

Similarweb

JANUARY 27, 2021

Start with keyword research. Keyword research is the first step in SEO copywriting and content creation in general. Get inside your target audience’s head and research how they search for relevant content. Get inside your target audience’s head and research how they search for relevant content. Next, brainstorm.

Algorithm 52

Algorithm Copywrite Win Brainstorming 52

Similarweb

MARCH 11, 2021

You would include SEO considerations, such as keyword research , but your content wouldn’t be SEO content per se, and you would measure its success differently. First, conduct extensive keyword research and use it as your foundation for your blog structure, categories, and topics. Is your primary intention to educate your reader?

Briefing 114

Briefing Education Copywrite Algorithm 114