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US Engineering Services Industry: Optimism Amid Lingering Pandemic

ArchIntel

Executive Profile: Bernie Elero, SVP of Business Development and Capture Management at AECOM. Elero has a track record of increasing win rates for new customers and securing re-compete contracts with current customers. He has also helped increase the revenue and profit margins of the firms that he worked for, his LinkedIn profile says.

Copywrite 104
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How to Avoid the Biggest Hiring Mistakes

Zoominfo

If you aren’t familiar, a candidate persona is a profile of your ideal candidate for any given open position. These profiles help you get ultra-targeted with your candidate search so that you know exactly what you’re looking for in a hire. For example– let’s say you’re hiring a marketing copywriter.

Copywrite 130
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How to Avoid the Biggest Hiring Mistakes in 2018

Zoominfo

If you aren’t familiar, a candidate persona is a semi-fictional profile of your ideal candidate for any given open position. These profiles help you get ultra-targeted with your candidate search so that you know exactly what you’re looking for in a hire. For example– let’s say you’re hiring a marketing copywriter.

Copywrite 178
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How to Create a Marketing Playbook for Consistent Campaigns

CXL

This tells us its social media team, blog content writers, website copywriters, and everyone else, are aligned on their task execution. Like the plays of an NFL team, its contents lay out how you win. Your customer profiles and buyer personas. Strive for marginal gains that keep you winning. Positioning. Target audience.

Marketing 124
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The Ultimate List of Marketing Podcasts

Zoominfo

Copyblogger FM covers topics related to content marketing, copywriting, freelance writing, and social media marketing. Each week, she and a cast of rotating experts analyze the week in content marketing, copywriting, email marketing, conversion optimization, mindset, and much more. Check it out! Listen here. Listen here. Listen here.

Marketing 252
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Breaking down 6 Marketing Playbook Examples from the CXL Community

CXL

No matter which players are in the game (copywriters, designers, etc.), In short, CXL put winning marketing playbooks on the table for everyone to see. But you should always cover how the play ties to objectives , ideal customer profiles , and messaging. your playbook will help produce a consistent outcome. Content creation.

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White Label PPC: Your Guide to Outsourcing PPC Management

E2M

Customer Profiles Who is your client selling to? Trust us, you’ll find doing so is a win-win-win. Here, the project lands in the hands of marketing and copywriting pros , where headings, descriptions, and compelling CTAs are crafted with maximum traffic in mind. Niche and industry What does your client do?