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How to Choose the Right Copywriter

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Despite what social media videos boasting #copywriting in their caption say, copywriting is not an easy side hustle. From metaphors to idioms and everything in between, a good copywriter can transform the mundane into something special. Unlike other types of writing, copywriting is judged on its ability to inspire action.

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5 Steps to Develop a Successful Instagram Marketing Strategy in 2022

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When you don’t have an ideal customer profile, you risk attracting the wrong customers — inevitably wasting your time and theirs. To lay the foundation for your Instagram strategy, start by creating an ideal customer profile. Before you post any kind of content on Instagram, your target customer will be at the forefront of your mind.

Marketing 351
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How To Use Personas For Better Marketing

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But just in case you’ve been living under a rock, we’re talking about profiles of your ideal buyer that is a culmination of quantitative research, anecdotal observation, and existing customer data. What Are Buyer Personas? And How Can They Help Marketers? By now, you probably know what a buyer persona is. How To Create Buyer Personas.

Marketing 264
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Job Candidate Personas: A Guide for Recruiters

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Persona creation boils down to three steps – collect your data, analyze it, and then build your final profile. It takes a significant amount of time to create high-quality candidate personas, but it’s not a complex process if you are well-prepared. Data collection.

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How to Avoid the Biggest Hiring Mistakes in 2018

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If you aren’t familiar, a candidate persona is a semi-fictional profile of your ideal candidate for any given open position. These profiles help you get ultra-targeted with your candidate search so that you know exactly what you’re looking for in a hire. For example– let’s say you’re hiring a marketing copywriter.

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LinkedIn About Section – Tips And Examples on How to Write a Good One

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the first thing they will do is check out your LinkedIn profile, specifically your “About” section. You can consider your LinkedIn profile to be a landing page. Your About section plays a major role in convincing people to take this action when they land on your profile. You can use it to build your professional identity.

Profiling 173
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February 2019 B2B Blog Post Round-Up

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In the most basic sense of the phrase, a buyer persona is a profile of your ideal customer. These profiles are made up of existing customer data, anecdotal observations, industry research and much, much more. For this reason, buyer personas are an essential tool for copywriters. Keep reading! What is a buyer persona?

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