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How to Choose the Right Copywriter

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Despite what social media videos boasting #copywriting in their caption say, copywriting is not an easy side hustle. From metaphors to idioms and everything in between, a good copywriter can transform the mundane into something special. Unlike other types of writing, copywriting is judged on its ability to inspire action.

Copywrite 130
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5 Steps to Develop a Successful Instagram Marketing Strategy in 2022

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In other words, no brand can afford to ignore the power of Instagram marketing. In this article, we’ll walk you through how to develop a successful Instagram marketing strategy in five easy steps. The first step to developing a successful Instagram marketing strategy is knowing everything you can about your ideal customer.

Marketing 351
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How To Use Personas For Better Marketing

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There’s little we do in the world of B2B marketing that doesn’t involve thorough planning. And How Can They Help Marketers? But just in case you’ve been living under a rock, we’re talking about profiles of your ideal buyer that is a culmination of quantitative research, anecdotal observation, and existing customer data.

Marketing 264
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How To Use Personas For Better Marketing

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There’s little we do in the world of B2B marketing that doesn’t involve thorough planning. And How Can They Help Marketers? How to Build Marketing Personas Marketers can use buyer personas to build content strategies that speak directly to their targeted audience, and therefore build trust and reliability with customers.

Marketing 130
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19 Harmful Influencer Marketing Mistakes to Avoid

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What is influencer marketing? In a nutshell, influencer marketing means that a brand or company works with an online influencer to help promote its products or services. Let this article serve as a guide to the harmful influencer marketing mistakes you want to avoid at all costs. Why is this relevant? Did You Know?

Marketing 214
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LinkedIn About Section – Tips And Examples on How to Write a Good One

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the first thing they will do is check out your LinkedIn profile, specifically your “About” section. You can consider your LinkedIn profile to be a landing page. Your About section plays a major role in convincing people to take this action when they land on your profile. You can use it to build your professional identity.

Profiling 173
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The Ultimate List of Marketing Podcasts

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Given its rising popularity, podcasting is now an avenue marketers can explore to publish more branded content and reach new audiences. But, it’s also a great resource for marketers who simply want to learn new tips and strategies or find a bit of motivation for their day-to-day efforts. 1. This Old Marketing Podcast.

Marketing 252