mention

APRIL 13, 2022

Once you’ve done all the legwork to chalk out your marketing plans , creating market segments is the best way to make an actionable roadmap and meet your short-term goals and long-term goals. That’s why it’s important to assess the ground reality and perform meticulous research before you start setting targets.

Marketing 331

Marketing Marketing Copywrite Sales 331

CXL

FEBRUARY 3, 2022

Let customer and competitor research guide you. At launch, marketing is based on customer behavior related to the problem your product solves. In the growth phase, you have the advantage of early adopters and data to tailor marketing (and product development) strategies based on customer experiences.

Marketing 85

Marketing Marketing Brainstorming Competitive 85

CXL

JUNE 2, 2022

Much like effective email copywriting , successful and engaging ABM campaigns are founded on more than shock value. BillingTree’s campaign was a mix of brand marketing efforts and aggressive outbound activity, both of which require heavy account research to get right. Results from Payscale’s ABM efforts.

Marketing 87

Marketing Marketing Sales Predictive Analytics 87