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Once you’ve done all the legwork to chalk out your marketing plans , creating marketsegments is the best way to make an actionable roadmap and meet your short-term goals and long-term goals. That’s why it’s important to assess the ground reality and perform meticulous research before you start setting targets.
Let customer and competitor research guide you. At launch, marketing is based on customer behavior related to the problem your product solves. In the growth phase, you have the advantage of early adopters and data to tailor marketing (and product development) strategies based on customer experiences.
Much like effective email copywriting , successful and engaging ABM campaigns are founded on more than shock value. BillingTree’s campaign was a mix of brand marketing efforts and aggressive outbound activity, both of which require heavy account research to get right. Results from Payscale’s ABM efforts.
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