February 2019 B2B Blog Post Round-Up
Zoominfo
FEBRUARY 5, 2019
How often do you spend weeks or even months putting blood, sweat, and tears into a new marketing campaign, only to have it fall flat? It’s a marketer’s worst nightmare. Think about it, your buyer personas are the building blocks of your marketing campaigns. For this reason, buyer personas are an essential tool for copywriters.
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