mention

AUGUST 16, 2023

Despite what social media videos boasting #copywriting in their caption say, copywriting is not an easy side hustle. From metaphors to idioms and everything in between, a good copywriter can transform the mundane into something special. Unlike other types of writing, copywriting is judged on its ability to inspire action.

Copywrite 130

Copywrite Briefing Loss Gaming 130

Tinuiti

MARCH 20, 2024

Paid Media Updates Media Updates: TV Subscription Loss, TikTok Bill Awaiting Senate Action, YouTube CTV Enhancements By Tinuiti Innovation & Growth Team Mar 20 2024 Key Highlights:  TV & Audio : Major pay-TV providers lost ~5m subscribers in 2023, an acceleration from their 4.6m net loss in 2022.

Loss 130

Loss Sports Commerce Innovation 130

CXL

JUNE 16, 2022

This works like test driving a car, playing on two unconscious psychological biases called the endowment effect and loss aversion. Loss aversion explains why we fear losing something more than we enjoy gaining the same thing. The platform’s emotive email copywriting is intentional.

Copywrite 129

Copywrite Loss Research Win 129

Zoominfo

JUNE 18, 2018

Seasoned marketers and copywriters know that a single word can drastically improve conversion rates. It turns out that loss aversion—or the fear of missing out—leads people to take action when something free is up for grabs. Why did that one word triple your conversions? What makes that word or phrase so influential?

Copywrite 127

Copywrite Advantage Advantage Research 127

CXL

DECEMBER 13, 2022

Skills that come in handy when setting up A/B tests are HTML, CSS, and JavaScript/JQuery, as well as design and copywriting skills to craft variations. A/B testing isn’t just about lifts, wins, losses, and testing random s**t. A thank-you page can serve as the goal destination in Google Analytics. How to analyze A/B test results.

Win 106

Win Analysis Algorithm Knowledge 106