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Read on to learn how their public relations strategies shaped their brand image and influenced different spheres of their businesses. Why it worked: The campaign featured various sports stars, such as Serena Williams and Steph Curry, who promoted the brand’s new menu. Results The movie earned over $1.45
It is this dramatic and accelerating decline of traditional pay-TV that is forcing more extreme measures from legacy media companies, from the launch of a sports super-app to taking ESPN fully DTC , accepting the cannibalization of its one-time cash cow. | Leichtman Research 2.
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