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How to Elevate Your Skills Using Metaphors in Copywriting

mention

Copywriting is different from the content you create on a daily basis. Copywriters know this, and it’s one of the reasons why they tend to spice things up by using metaphors and analogies in the copy. If you’re unfamiliar with how you can elevate your copywriting with metaphors, this article will help you get started.

Copywrite 243
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10 most in-demand generative AI skills

CIO

The recent AI boom has sparked plenty of conversations around its potential to eliminate jobs, but a survey of 1,400 US business leaders by the Upwork Research Institute found that 49% of hiring managers plan to hire more independent and full-time employees in response to the demand for AI skills.

Copywrite 536
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Conversion Psychology: What Is It and How to Use It

mention

Conversion copywriting helps with it. So what is it and how conversion copywriting is different from traditional online copywriting — the way most of us are used to perceive copy? Table of Contents: What is conversion copywriting Examples of conversion copywriting How to use conversion psychology. So here it is.

Copywrite 290
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Data Analytics Secrets to Optimizing Your Email Marketing Strategy?

Smart Data Collective

Do your research and analyze available data to identify what is of interest and relevant to your contacts. AI copywriting tools can help you see how customers will likely respond to certain subject lines based on previous interactions with other emails. Here are a few great tips and examples that you can learn from.

Marketing 326
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15 Examples of Creative B2B Content Marketing Done Right

mention

Copywriting: The Definitive Guide. Backlinko founder, Brian Dean, covers everything a copywriter should know, explaining topics like how to get social proof, conducting client interviews, and devising formulas for landing pages and blog posts. Source: Backlinko. It’s info on the go. Source: Asana. Expert advice can make great content.

Marketing 351
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Using Big Data To Create An Award Winning Giveaway Bot

Smart Data Collective

A couple of months ago, Hacker Moon wrote a great article on the use of deep learning to create chatbot s. Do Research For You. To be an effective copywriter, they need to spend lots of time researching a topic. However, researching a topic that comes from trusted sources takes time. Chatbots for Giveaways.

Win 295
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Tech leaders weigh in on the upside and flipside of generative AI

CIO

The potential is highly positive and impactful, particularly as a research tool or one which gives an initial, albeit fully formed, answer. The best practises are undoubtedly cross-functional collaboration, ‘try before you buy,’ and learn from what you do,” says Marc O’Brien, CIO at radiology healthcare service provider Medica Group. “In