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How to Choose the Right Copywriter

mention

Despite what social media videos boasting #copywriting in their caption say, copywriting is not an easy side hustle. From metaphors to idioms and everything in between, a good copywriter can transform the mundane into something special. Unlike other types of writing, copywriting is judged on its ability to inspire action.

Copywrite 130
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Tech leaders weigh in on the upside and flipside of generative AI

CIO

The potential is highly positive and impactful, particularly as a research tool or one which gives an initial, albeit fully formed, answer. This is why, at this stage, it’s essential that any use is checked by someone with expert knowledge. We’re testing ChatGPT at an individual level,” he says. A Trojan horse?

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15 Examples of Creative B2B Content Marketing Done Right

mention

Copywriting: The Definitive Guide. Backlinko founder, Brian Dean, covers everything a copywriter should know, explaining topics like how to get social proof, conducting client interviews, and devising formulas for landing pages and blog posts. Source: Backlinko. A blog is a great place to establish a name for yourself. The Message.

Marketing 351
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Traits AI Startups Seek When Hiring New Employees

Smart Data Collective

As far as Data Analysis is concerned, potential employees should have an extensive knowledge of quantitative research, quantitative reporting, compiling statistics, statistical analysis, data mining, and big data. The old adage that you can build a better mousetrap and the world will beat a path to your door doesn’t hold up.

Startups 217
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How to Organize Projects in 13 Simple Steps

mention

Marketers usually have a team with the skills that complement each other — graphic designers, PPC specialists, copywriters, and others. If you are a manager, knowledge management is one of the first steps to making sure your team knows what they have to do once they have been handed over the task. Automate work. Wrapping up.

Matrix 306
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Breaking down 6 Marketing Playbook Examples from the CXL Community

CXL

No matter which players are in the game (copywriters, designers, etc.), But the purpose should always be the same: give marketers the knowledge to help them execute the plan effectively. If new research, tools, or changes in platform policies warrant a change in tactic, users can openly discuss the best ways to move forward.

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70+ Phrases to Drastically Improve Conversion Rates

Zoominfo

Seasoned marketers and copywriters know that a single word can drastically improve conversion rates. In fact, research shows that weak reasons are still better than not mentioning a reason at all ( source ). In fact, research shows that the opinions of others drastically influence the way humans make purchases. Because: Why?

Copywrite 127