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15 Examples of Creative B2B Content Marketing Done Right

mention

The B2B marketplace demands innovation, but when it comes to content marketing meeting deadlines can be counter-productive to creativity. Nevertheless, creativity should be at the forefront of campaigns , with writers, marketers, and designers breaking new ground at every opportunity. 15 Creative Content Marketing Examples.

Marketing 351
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How to Choose the Right Copywriter

mention

Despite what social media videos boasting #copywriting in their caption say, copywriting is not an easy side hustle. From metaphors to idioms and everything in between, a good copywriter can transform the mundane into something special. Unlike other types of writing, copywriting is judged on its ability to inspire action.

Copywrite 130
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What to Look for in a Data-Savvy Fintech Marketing Agency

Smart Data Collective

Big data technology has changed the future of marketing in a multitude of ways. A growing number of organizations are leveraging big data to get higher ROIs from their organic and paid marketing campaigns. As a result, companies around the world spent over $52 billion on data-driven marketing solutions in 2021.

Marketing 357
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What are Essential Skills For A B2B Email Marketer?

Zoominfo

Going over email metrics in the morning, analyzing what didn’t work mid-day, testing new templates and list cleaning in the afternoon — the life of an email marketer is a busy one. For every dollar you spend on email marketing, you can expect an average return of $42 , it is also the third most popular distribution channel.

Copywrite 237
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Benefits of Hiring a Creative Agency with a Background in Data Analytics

Smart Data Collective

Being able to market your brand effectively is vital in today’s business landscape, if you hope to remain successful and be able to stay ahead of your competitors. However, not all businesses have the time or resource to focus on what it takes to make a great marketing campaign. Industry knowledge. Offering a fresh perspective.

Copywrite 314
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The Ultimate List of Marketing Podcasts

Zoominfo

Given its rising popularity, podcasting is now an avenue marketers can explore to publish more branded content and reach new audiences. But, it’s also a great resource for marketers who simply want to learn new tips and strategies or find a bit of motivation for their day-to-day efforts. 1. This Old Marketing Podcast.

Marketing 252
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Tech leaders weigh in on the upside and flipside of generative AI

CIO

Jon Collins of technology analyst firm GigaOm and author of The Technology Garden: Cultivating Sustainable IT-Business Alignment, is both a market watcher and user. This is why, at this stage, it’s essential that any use is checked by someone with expert knowledge. We’re testing ChatGPT at an individual level,” he says. A Trojan horse?