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How to Choose the Right Copywriter

mention

Despite what social media videos boasting #copywriting in their caption say, copywriting is not an easy side hustle. From metaphors to idioms and everything in between, a good copywriter can transform the mundane into something special. Unlike other types of writing, copywriting is judged on its ability to inspire action.

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Tech leaders weigh in on the upside and flipside of generative AI

CIO

This is why, at this stage, it’s essential that any use is checked by someone with expert knowledge. IDC’s Ward-Dutton says the analyst’s customer panel points to three main clusters: improving customer and employee experiences; bolstering knowledge management; and accelerating software delivery. A Trojan horse?

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5 methods to adopt responsible generative AI practice at work

CIO

Generate a knowledge graph to visualize the connections and relationships between different entities as a way to help you understand a project, community or ecosystem. Speed up business user workflow Meetings are supposed to be where business decisions are made and knowledge is shared, but far too much meeting value never leaves the room.

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What are Essential Skills For A B2B Email Marketer?

Zoominfo

HTML and CSS Knowledge. Copywriting. That’s where copywriting comes in. Strong copywriting skills lead to high open and click through rates. Emails are highly visual. Or at least they should be. So an email marketer that can bring some design background to the position is always a bonus. The Soft Skills.

Copywrite 237
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Dynamic talent sourcing gains traction for filling skills needs

CIO

The next step was to connect with a project manager, provided via Fiverr’s Project Partner service, who proposed three teams to address the organization’s needs for copywriting, web development, and web design. Her first contact was with an onboarding specialist to discuss her needs and budget. They offered project management.

Startups 325
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15 Examples of Creative B2B Content Marketing Done Right

mention

Copywriting: The Definitive Guide. Backlinko founder, Brian Dean, covers everything a copywriter should know, explaining topics like how to get social proof, conducting client interviews, and devising formulas for landing pages and blog posts. Source: Backlinko. A blog is a great place to establish a name for yourself. The Message.

Marketing 351
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Benefits of Hiring a Creative Agency with a Background in Data Analytics

Smart Data Collective

The creative team can be made up of many different roles, including designers, copywriters and art directors. Industry knowledge. A creative agency has the industry knowledge to represent your brand’s message through carefully constructed imagery, video, written content and more.

Copywrite 291