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13 Best Marketing Books Worth Reading In 2023

mention

Whether you are a seasoned pro or just entering the field, there is always something to learn in the evolving world of marketing. That’s why we put together a list of the best marketing books to help you stay ahead of the curve. As compared to other marketing books, “Social Media ROI” is much more tactical.

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What are brand attributes and how do you identify them?

ATTEST

Some strong brand attributes you could connect your brand to are words like: knowledgeable, inclusive, innovative, uniting, down to earth, creative — and so on. In their messaging, imagination and innovation are important. They make your marketing more authentic — and with that, more effective. Want better marketing campaigns?

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What is A/B Testing? The Complete Guide: From Beginner to Pro

CXL

After thorough conversion research, you’ll have lots of data. There are many frameworks to prioritize your A/B tests, and you could even innovate with your own formula. Provides market insights. You’ve done your research, set up your test correctly, and the test is finally cooked. How to prioritize A/B test hypotheses.

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