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How to Elevate Your Skills Using Metaphors in Copywriting

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Copywriting is different from the content you create on a daily basis. Copywriters know this, and it’s one of the reasons why they tend to spice things up by using metaphors and analogies in the copy. If you’re unfamiliar with how you can elevate your copywriting with metaphors, this article will help you get started.

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Why HR professionals struggle with big data

CIO

Viole Kastrati: Without systematic and continuous reporting, it is almost impossible to get a complete picture of the personnel situation and make informed decisions based on it. It ensures that all relevant data and information is consolidated, evaluated and presented in a clear and concise form.

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The generative AI revolution is transforming how banks work

CIO

Copilot combines large language models (LLMs) with the bank’s data, providing staff access to a virtual PA, copywriter and analyst. For more information visit our new Copilot Banking site. Copilot: welcome to your virtual team Microsoft Copilot for Microsoft 365 helps banks get the most from generative AI. Generative AI, Innovation

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How to Choose the Right Copywriter

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Despite what social media videos boasting #copywriting in their caption say, copywriting is not an easy side hustle. From metaphors to idioms and everything in between, a good copywriter can transform the mundane into something special. Unlike other types of writing, copywriting is judged on its ability to inspire action.

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Conversion Psychology: What Is It and How to Use It

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Conversion copywriting helps with it. So what is it and how conversion copywriting is different from traditional online copywriting — the way most of us are used to perceive copy? Table of Contents: What is conversion copywriting Examples of conversion copywriting How to use conversion psychology. So here it is.

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8 Irresistible Call to Action Examples for Digital Marketers

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Just take a look at the example above from Jasper, an AI writing software for copywriters and digital marketers. Masterful copywriting by playing the emotional card. Copywriting for ads is complex and a huge topic that requires months of experience to pull off. Call to Action Examples for Facebook & Instagram ads.

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10 most in-demand generative AI skills

CIO

Image processing AI is being used to analyze and process images, while also pulling data and information from visuals and text documents, and interpreting or manipulating that data as needed. Midjourney Midjourney is a generative AI service that was developed in 2022 to generate images using natural language prompts.

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