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List Segmentation: The Key to Email Marketing

Zoominfo

For industry think about the different types of businesses you work with—like retail, hospitality, or banking. Think about it, even though an entry-level copywriter and a VP of marketing technically work in the same department, you wouldn’t approach them in the same way. What do I need to start segmenting my email lists? Don’t wait!

Marketing 219
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10 Inspiring Public Relations Examples from Top Brands

mention

Read on to learn how their public relations strategies shaped their brand image and influenced different spheres of their businesses. For each star user built and shared on social media channels, LEGO donated a LEGO set to vulnerable communities, children’s homes, or hospitalized children to play during the holiday season.

Copywrite 162
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article thumbnail

List Segmentation: The Key to Email Marketing

Zoominfo

For industry think about the different types of businesses you work with—like retail, hospitality, or banking. Think about it, even though an entry level copywriter and a VP of marketing technically work in the same department, you wouldn’t approach them in the same way. What do I need to start segmenting my email lists? Don’t wait!

Marketing 124
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B2B Local Search Marketing: A Guide to Hidden Opportunity

Moz

Now, based on what you’ve learned, brainstorm an offering that might be appealing to this audience. Let’s hypothesize that we’ve decided Moz would be a perfect client, and we’ve spent some time on the web learning about them. Phone the business, if necessary, to acquire this information.