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How to Choose the Right Copywriter

mention

Despite what social media videos boasting #copywriting in their caption say, copywriting is not an easy side hustle. From metaphors to idioms and everything in between, a good copywriter can transform the mundane into something special. Unlike other types of writing, copywriting is judged on its ability to inspire action.

Copywrite 130
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A Roadmap to Set SMART Digital Marketing Goals

mention

Not all marketing goals are created equal. So, jotting down one-line goals will not cut it in such a competitive marketing landscape. So, jotting down one-line goals will not cut it in such a competitive marketing landscape. Source: Hydrate Marketing. 8 SMART goals for digital marketing Conclusion. Time-bound.

Marketing 331
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5 Steps to Develop a Successful Instagram Marketing Strategy in 2022

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In other words, no brand can afford to ignore the power of Instagram marketing. In this article, we’ll walk you through how to develop a successful Instagram marketing strategy in five easy steps. The first step to developing a successful Instagram marketing strategy is knowing everything you can about your ideal customer.

Marketing 351
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Tech leaders weigh in on the upside and flipside of generative AI

CIO

I believe generative AI is a game changer at a fundamental level,” he says. “I Jon Collins of technology analyst firm GigaOm and author of The Technology Garden: Cultivating Sustainable IT-Business Alignment, is both a market watcher and user. We’re testing ChatGPT at an individual level,” he says. A Trojan horse?

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19 Harmful Influencer Marketing Mistakes to Avoid

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What is influencer marketing? In a nutshell, influencer marketing means that a brand or company works with an online influencer to help promote its products or services. Let this article serve as a guide to the harmful influencer marketing mistakes you want to avoid at all costs. Why is this relevant? Did You Know?

Marketing 214
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10 Inspiring Public Relations Examples from Top Brands

mention

An effective public relations strategy can be a game changer, as 71% of consumers buy from a reputable brand they can trust. The global PR market is worth $97 billion and is estimated to be $133.82 With an ~$150 million marketing budget, the brand entered into 100+ retail partnerships and other marketing collaborations.

Copywrite 162
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Breaking down 6 Marketing Playbook Examples from the CXL Community

CXL

Marketing playbooks help you consistently produce campaigns and content in the face of continuous disruption. No matter which players are in the game (copywriters, designers, etc.), The trouble is, most successful businesses like to keep their marketing playbooks close to their chests (for obvious reasons).