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How to Choose the Right Copywriter

mention

Despite what social media videos boasting #copywriting in their caption say, copywriting is not an easy side hustle. From metaphors to idioms and everything in between, a good copywriter can transform the mundane into something special. Unlike other types of writing, copywriting is judged on its ability to inspire action.

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Tech leaders weigh in on the upside and flipside of generative AI

CIO

I believe generative AI is a game changer at a fundamental level,” he says. “I This is why, at this stage, it’s essential that any use is checked by someone with expert knowledge. Where you see downsides are in marketing types and copywriters losing their jobs, but there will be new jobs created.” A Trojan horse?

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Overcoming Blockers: How to Build Your Red Tape Toolkit — Best of Whiteboard Friday

Moz

Low knowledge. So if you're anything like every other SEO ever, you might be running into low knowledge and understanding of search, either on the client side or within your own agency. But on the agency side or individual practitioners, they said low understanding or knowledge of search on the client side was their biggest blocker.

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Breaking down 6 Marketing Playbook Examples from the CXL Community

CXL

No matter which players are in the game (copywriters, designers, etc.), But the purpose should always be the same: give marketers the knowledge to help them execute the plan effectively. Tapping into your people’s knowledge opens your eyes to blind spots and drives innovation. What makes a successful marketing playbook?

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What is A/B Testing? The Complete Guide: From Beginner to Pro

CXL

Strategy and statistical knowledge come first. Skills that come in handy when setting up A/B tests are HTML, CSS, and JavaScript/JQuery, as well as design and copywriting skills to craft variations. The name of the game is iterative testing , so if you were on to something, try a few iterations. How to analyze A/B test results.

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Overcoming Blockers: How to Build Your Red Tape Toolkit - Whiteboard Friday

Moz

Low knowledge. So if you're anything like every other SEO ever, you might be running into low knowledge and understanding of search, either on the client side or within your own agency. But on the agency side or individual practitioners, they said low understanding or knowledge of search on the client side was their biggest blocker.

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Demand Generation: 7 Tactics to Fuel Your Funnel

CXL

Rand regularly shares his knowledge and thoughts on digital marketing, tech, and startups. Thought leadership demonstrates your knowledge to help buyers overcome their problems at every stage of their journey. Email marketing strategy is a game of trial and error. He’s done so with the same motivation: helping people.