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14 Winning B2B Marketing Strategies for SaaS Businesses

mention

On a broader level, brand positioning should be based on a combination of customer needs, competitor analysis, and your unique strengths. Research customer pain points. To research your customer’s pain points, you can start by talking to them directly. This could be through surveys, interviews, or focus groups.

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4 Competitor Analysis Tools for Government Spend

Aqute Intelligence

FedSpending FedSpending is a competitive intelligence tool that is used by competitors to track federal spending and to hold agencies accountable for managing their funds. Companies can conduct competitor research to search over one hundred thousand reports from recipients of contracts, grants and loans.

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What is Competitor Analysis in Marketing?

Netbasequid

On the surface, a competitor analysis helps brands identify competitors in an industry and reveals any winning marketing strategies. However, today’s competitive analysis goes well beyond that. How Competitor Analysis Works. Basic Metrics for Analyzing Competitors. Let’s check it out.

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How to Do a Competitor Analysis: Complete Guide

Netbasequid

. Competitor analysis is a methodical examination of your category to see where your company stands. A comprehensive competitor analysis looks at the competition in terms of products, features, prices, technology, marketing, and other details that may give competitors an edge over your business. Let’s dive in!

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Share of Voice vs Share of Market in the Era of AI

mention

Here are some methods to measure SOM: Sales Data Analysis : Compare your sales data with industry reports or estimates of total market size. Market Research Reports : Many industries have reports that provide market share data for key players. Euromonitor : Offers detailed market research reports, including market share information.

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SEO Competitor Analysis: Guide to a Winning Strategy

SpyFu

Even with incredible focus on your own strategy, you need competitor analysis to round out your SEO preparation. SEO competitor analysis is not just about keeping tabs on your rivals; it's about uncovering the secrets to their success and using that knowledge to propel your own website to the top of search results.

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The 3 Pillars of Sales Acceleration & How They Help You Win

Fuld

With the right up-front research, your product positioning will be calibrated with market demand, your sales cycle will get more efficient, your pipeline will speed up, and your reps will gain the strategic clarity and tools to help them win. Pre-sale research is a key building block to accelerate sales success. Active Selling.

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