Remove Competitor Analysis Remove Research Remove Startups
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IT Hardware Startups Turn to Data Analytics for Market Research

Smart Data Collective

One of the biggest ways that data analytics is changing marketing is that it can help with marketing research. Last month, we talked about the merits of using data analytics to get a better understanding of your competitors. Startups require a solid foundation founded on extensive market research to flourish in this volatile climate.

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10 Data Sources for Conducting Competitive Research Analysis

ArchIntel

Jennifer Knauff , director of customer success at competitive intelligence company Cipher Systems , has posted a blog post that provides data sources recommended for organizations conducting competitive analysis research. Another source is TechCrunch , a primary source of startup news, including stories on fundraising announcements.

Analysis 118
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Share of Voice vs Share of Market in the Era of AI

mention

Here are some methods to measure SOM: Sales Data Analysis : Compare your sales data with industry reports or estimates of total market size. Market Research Reports : Many industries have reports that provide market share data for key players. Euromonitor : Offers detailed market research reports, including market share information.

Marketing 130
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Pros and Cons of Having a Data-Driven eCommerce Business on Amazon

Smart Data Collective

For example, you can use any Amazon research tool that will simplify product listing monitoring, competitor analysis, and protection against hijackers. According to recent research, 54% of Amazon sellers successfully combine trading with another job. However, these tools are not free and will add to your startup costs.

Business 317
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How to use LinkedIn for Competitive Intelligence

Aqute Intelligence

It involves collecting and analyzing detailed information about competitors and industry developments to make informed strategic decisions. LinkedIn, with its network of over 750 million users worldwide, is an indispensable competitive intelligence tool, and no competitive intelligence research is complete without it.

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What is competitor based pricing?

Aqute Intelligence

Rather than looking inward and performing deep reflection on product differentiation, customer perceptions, and so on, your brand puts on its detective gear and looks at the external competition through competitor analysis. They need to conduct market research to properly gauge their perception and willingness to make a purchase.

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Skills needed for working in competitive intelligence

Aqute Intelligence

The prevalence of digital research tools may have accelerated the boom in this field. It’s impossible to ignore the wealth of data available, and difficult to opt-out when the majority of your competitors are investing in systematic research and competitor analysis. Core responsibilities Intelligence gathering.