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14 Winning B2B Marketing Strategies for SaaS Businesses

mention

In today’s crowded market, B2B businesses have to up their marketing game to stand out from the crowd. But with so many different marketing strategies, it can be tough to know which ones are right for your business. B2B Marketing explained. So, what exactly is B2B marketing?

Win 338
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Share of Voice vs Share of Market in the Era of AI

mention

Remember the days when TV ads and billboards measured marketing success? Today, it’s all about Share of Voice (SOV) and Share of Market (SOM). In this guide, you can learn more about Share of Voice and Share of Market, how these metrics work, why they matter in today’s AI-driven world, and how to use them to boost your brand.

Marketing 130
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What is Competitor Analysis in Marketing?

Netbasequid

On the surface, a competitor analysis helps brands identify competitors in an industry and reveals any winning marketing strategies. This intel can be benchmarked against your own data to give you a working idea of where you stand in the market. How Competitor Analysis Works. Why or why not?

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Key Strategies for Leveraging User Data for Content Marketing

Smart Data Collective

Companies are spending nearly $30 billion a year on big data for marketing initiatives. One of the many reasons that they are using big data is to create better content marketing strategies. A content marketing strategy can help businesses establish brand awareness, increase conversions, and connect with their target audience.

Marketing 275
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How to Do a Competitor Analysis: Complete Guide

Netbasequid

. Competitor analysis is a methodical examination of your category to see where your company stands. It involves a deep exploration of businesses operating in the same market segment, with the intention of maintaining or acquiring more market share. The Steps: How to Do a Competitor Analysis .

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4 Reasons Marketers Love Jay Baer

Zoominfo

Jay is a well-known marketing influencer and industry expert who has 24 years of digital marketing and customer experience under his belt. Jay is a favorite in the marketing community, and today we tell you why. Keep reading for the top four reasons marketers love Jay Baer! If you’re not, allow us to introduce you.

Marketing 164
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5 Tools to Track Marketing Spend for Competitive Analysis

Aqute Intelligence

The total amount they spend on these pursuits is known as the marketing spend. By tracking the performance of a brand’s ads, you can gather competitive intelligence on how it is using its marketing spend as well as the kind of returns it is getting. AdForum Building your own advertising network is crucial.