Smart Data Collective

APRIL 20, 2023

Companies are spending nearly $30 billion a year on big data for marketing initiatives. One of the many reasons that they are using big data is to create better content marketing strategies. A content marketing strategy can help businesses establish brand awareness, increase conversions, and connect with their target audience.

Marketing 275

Marketing Marketing Data Analysis Analysis 275

ArchIntel

JANUARY 20, 2021

Octopus Intelligence has published a new article that provides businesses with guidance on how to conduct a competitor analysis in 2021. Competitor analysis is a tool that evaluates the marketing strategies used by various companies operating within a certain market.

Competitor Analysis 104

Competitor Analysis Analysis Competitive Intelligence Competitive 104

Netbasequid

AUGUST 30, 2021

Don’t think for a moment that your competitors aren’t using online competitor analysis tools to keep tabs on you. Fortunately, there are many tools out there to keep you informed on different aspects of a competitor’s movements. As such, we’ll share our list of the best online competitor analysis tools for brands.

Competitor Analysis 98

Competitor Analysis Analysis Competitive Intelligence Gaming 98

mention

DECEMBER 22, 2021

Track your competitors 5. Review sales results 7. Doing a brand visual audit will show you how your business is performing and detect pain points that can damage your sales, conversions , and website traffic. Monitor how your competitors talk to their customers, what tone of voice, messaging, and language they use.

SWOT 358

SWOT Sales Competitor Analysis Analysis 358

Smart Data Collective

FEBRUARY 23, 2023

For example, a brand may use data mining to determine which products are most popular among certain demographic groups or which marketing campaigns are most effective at driving sales. This can lead to the misuse of personal information for purposes such as identity theft or unwanted marketing.

Data Mining 362

Data Mining Technology Technology Profiling 362

Smart Data Collective

OCTOBER 13, 2021

Data is important in all aspects of online marketing and advertising, helping businesses find new potential customers, improve conversions and ensure loyal customers are being nurtured. By better understanding your customers better, you will be able to leverage your data and boost company sales moving forward.

Business 334

Business Competitor Analysis Human Resources Advantage 334

Aqute Intelligence

AUGUST 30, 2023

Your sales team. Unleashing the power of sales as CI agents When it comes to competitor analysis and market research, we often overlook the closest source of first-hand competitor insights – our own sales teams. Can you shed light on a recent win or loss against our main competitors?

Competitive Intelligence 130

Competitive Intelligence Competitive Sales Intelligence 130

Aqute Intelligence

AUGUST 23, 2023

Any successful marketing campaign accomplishes two key objectives. That’s why it’s important to carry out competitor analysis before determining your company’s marketing spend. Tracking your rivals’ successful marketing campaigns will give you insights on how to best execute your own.

Analysis 130

Analysis Competitive Competitor Analysis Marketing 130

Smart Data Collective

JANUARY 2, 2023

Data analytics technology is becoming more important for marketing than ever before. Companies are projected to spend over $27 billion on marketing analytics by 2031. One of the many ways that marketers are leveraging data analytics is SEO. Ways Marketers Can Utilize Data Analytics to Improve the SEO of their Product Pages.

Algorithm 349

Algorithm Data Mining Competitor Analysis Analysis 349

mention

AUGUST 17, 2022

Your biggest responsibility is picking the right products that customers will want to buy, attractively presenting them on your website, and being responsible for marketing. Let’s have a quick look at what needs to be done to land your first dropshipping sale. Research your competitors. That’s the role of a supplier.

Competitor Analysis 299

Competitor Analysis Brainstorming Research Analysis 299

Alexa

MAY 24, 2021

The best businesses in the world recognize how critical building an optimal customer experience is to their overall sales and brand reputation. Looking at the example above from video marketing software company Wistia , we see the nuanced simplicity behind this customer journey touchpoint. Interactions with Sales Representatives.

Education 328

Education Competitor Analysis Sales Advantage 328

Zoominfo

MARCH 14, 2018

Jay is a well-known marketing influencer and industry expert who has 24 years of digital marketing and customer experience under his belt. Jay is a favorite in the marketing community, and today we tell you why. Keep reading for the top four reasons marketers love Jay Baer! If you’re not, allow us to introduce you.

Marketing 164

Marketing Marketing Win Competitor Analysis 164

Zoominfo

FEBRUARY 12, 2024

Sales teams are juggling more tasks than ever. In this environment, your sales operations tools and platforms can’t just be effective — they need to be transformative. What Are Sales Operations Tools? However, there are a handful of solution categories that any sales ops team needs to focus on for success.

Sales 130

Sales Sales Enablement Benchmarking Competitor Analysis 130

Aqute Intelligence

AUGUST 2, 2023

The total amount they spend on these pursuits is known as the marketing spend. By tracking the performance of a brand’s ads, you can gather competitive intelligence on how it is using its marketing spend as well as the kind of returns it is getting. AdForum Building your own advertising network is crucial.

Competitive 130

Competitive Analysis Competitive Intelligence Competitor Analysis 130

ArchIntel

JANUARY 13, 2021

Market intelligence expert Paul Roetzer recently spoke with Shilpa Tandon , marketing manager of Contify , who discussed how the company’s marketing artificial intelligence solution works. Other applications of the platform include communications management, public relations and email marketing. ArchIntel™ -.

Competitive Intelligence 191

Competitive Intelligence Intelligence Intelligence Competitive 191

SpyFu

APRIL 5, 2024

The right software can make competitor analysis more informed, accurate, and efficient. Why Competitor Analysis Matters In today's fast-paced digital landscape, businesses can't afford to operate in a vacuum. But manually tracking their every move is time-consuming and inefficient.

Competitor Analysis 59

Competitor Analysis Analysis Benchmarking Profiling 59

Aqute Intelligence

APRIL 19, 2024

Competitive intelligence (CI) services offer businesses valuable insights into their market and competition. Competitive intelligence (CI) involves gathering and analyzing information about your competitors and the market. Enhanced customer acquisition: Identify and target new market segments to expand the customer base.

Competitive Intelligence 130

Competitive Intelligence Competitive Intelligence Intelligence 130

Octopus

MAY 5, 2021

We often get asked to find out what your competitors are doing. Competitor analysis has always been essential when doing business planning, sales and marketing. When researching your competitors, you need to start by knowing what you are looking for.

Competitor Analysis 161

Competitor Analysis Competitive Intelligence Analysis Competitive 161

mention

OCTOBER 11, 2023

“Should you set up shop as a marketing generalist or a specialized expert ?” It’s a timeless question that every up-and-coming digital marketing agency ponders upon. With over 10,700 digital marketing agencies in the U.S. The Multiple Avenues of Niching in Digital Marketing How to Identify the Right Niche?

Marketing 173

Marketing Marketing Commerce Knowledge 173

Zoominfo

AUGUST 2, 2022

Market intelligence software helps companies better understand consumer behavior, competitor strategies, and industry trends. These powerful platforms gather, analyze, and interpret vast amounts of data, transforming raw information into actionable insights that drive strategic decision-making for go-to-market teams.

Market Intelligence 130

Market Intelligence Intelligence Intelligence Marketing 130

Smart Data Collective

JULY 23, 2023

Buyer analytics help you to operate more efficiently and maximize the impact of your sales efforts. Competitor analysis: You can also use data to analyze the larger market, helping you to stay informed about what your competitors are up to. Marketing: Data has made marketing much more precise than it used to be.

Business 245

Business Competitor Analysis Competitive Intelligence Business Intelligence 245

Evalueserve

FEBRUARY 2, 2021

When it comes to Market Intelligence, there are 4 things that you must know to succeed. Market Intelligence helps organizations cultivate strategies to navigate their unique market and competitive landscape. . These 4 components help frame successful campaigns to outcompete competitors: . Competitor Analysis.

Market Intelligence 98

Market Intelligence Intelligence Intelligence Competitor Analysis 98

mention

JUNE 14, 2024

Competitor monitoring involves closely analyzing your top competitors and monitoring their latest activity. A typical competitor monitoring process includes checking a brand’s marketing strategy, product launches (and updates), sales tactics, customer satisfaction, and more.

Competitor Analysis 162

Competitor Analysis Benchmarking Analysis Competitive 162

Evalueserve

MARCH 15, 2021

On average, 28% of your pipeline is lost to competitors. In that, elite sales performers win competitive deals 33% more often and make up a mere <10% of your sales team. Sales battlecards enable your entire sales force to win when faced with a competitive deal. Know Your Competitors. Differentiators.

Battlecard 96

Battlecard Win Sales Competitor Analysis 96

Fuld

MAY 3, 2021

Sales acceleration is a form of competitive intelligence (CI) in the sales enablement ecosystem. An effective accelerated sales strategy arms your business with timely data and insights that ramp up the velocity and relevance of sales conversations. Pre-sale research is a key building block to accelerate sales success.

Win 111

Win Battlecard Sales Sales Enablement 111

Aqute Intelligence

JULY 12, 2023

Software companies find themselves in a crowded market. In such a contentious, aggressive environment, conducting an efficient competitor analysis is extremely important. What’s useful for customers seeking B2B software is also useful for a developer looking to conduct competitor analysis.

Analysis 130

Analysis Competitive Competitor Analysis Competitive Intelligence 130

Aqute Intelligence

SEPTEMBER 6, 2023

Staying ahead in today's fast-paced B2B technology industry is a lot like a game of chess, where competitive intelligence plays a big role in sales, marketing, and product teams. Crayon Crayon offers comprehensive competitive intelligence solutions for marketing, sales, and product management teams.

Competitive Intelligence 130

Competitive Intelligence Competitive Battlecard Technology 130

ArchIntel

JANUARY 4, 2022

CareCloud Health is in search of a product marketing associate to join its team in Miami, Florida. According to a job announcement posted on LinkedIn, the selected candidate will work closely with sales and marketing teams to support winning go-to-market strategies promoting effective revenue growth across the portfolio of products.

Marketing 104

Marketing Marketing Competitor Analysis Win 104

mention

AUGUST 28, 2024

Context analysis, also known as contextual analysis, examines industry trends, competitors, and market opportunities to provide a complete picture. With context analysis, you can spot threats and challenges before they become problems and seize new growth opportunities. Contextual analysis can be used in many ways.

Analysis 147

Analysis SWOT Competitor Analysis Brainstorming 147

Aqute Intelligence

APRIL 4, 2023

At each stage of your project, you’ll be taking the time to identify competitors, research strengths and weaknesses, find solid data and benchmark against your own business. So what questions make for a good competitor analysis project? Who are the competitor’s customers? What is the competitor’s sales pitch?

Analysis 130

Analysis Competitive Competitor Analysis Competitive Intelligence 130

mention

OCTOBER 18, 2023

Generating revenue is especially challenging during a global economic downturn, placing more pressure on sales reps to widen their pipelines and increase their efficiency. One of the most important tools that sales reps can use to achieve this is the Ideal Customer Profile (ICP). First, let’s define our terms.

Profiling 195

Profiling Sales Market Research Marketing Research 195

Aqute Intelligence

JULY 5, 2023

Read on to learn exactly how you can leverage these tools in your competitor analysis strategy. Popular job platforms have revolutionized the recruitment process by making it easier for employers to find top talent while offering valuable insights into their competitors’ activities.

Competitor Analysis 130

Competitor Analysis Competitive Intelligence Analysis Competitive 130

Aqute Intelligence

AUGUST 16, 2023

By letting you carry out deep dives into the browsing behavior of a website’s users, Similarweb lets you identify new market segments for your brand. The data about people’s cross-browsing behavior will yield competitive intelligence you can use to increase your company’s market share.

Competitor Analysis 130

Competitor Analysis Competitive Intelligence Market Segmentation Analysis 130

Aqute Intelligence

JULY 8, 2024

Knowing how to get competitor pricing is essential for the competitive intelligence of any business. It helps you make informed decisions about your own pricing strategies, market positioning, and potential opportunities. Competitor websites and marketing materials Start researching your competitors' own websites.

Competitor Analysis 130

Competitor Analysis Competitive Intelligence Primary Research Analysis 130

Aqute Intelligence

APRIL 13, 2023

A good competitor research project will use many sources to collect as much information as possible about the target competitor. Almost every competitor analysis relies on all of the sources below to some extent. Competitor websites As a source of information, competitor websites can be hit and miss.

Competitive Intelligence 130

Competitive Intelligence Competitive Intelligence Intelligence 130

Aqute Intelligence

JUNE 27, 2023

Monitoring your competitors’ websites can give you early notice of new product announcements, new customers, changes in their product portfolio, new approaches in their go-to-market messaging and other information. Smaller enterprises with limited resources may find it more difficult to gather competitor reports.

Competitive Intelligence 130

Competitive Intelligence Competitive Intelligence Intelligence 130

Aqute Intelligence

AUGUST 9, 2023

What are your competitors up to and what are they doing to win the lion’s market share? They do the tracking for you so you don’t have to waste precious time and energy combing the internet for competitive intelligence for sales. Here are five competitive intelligence tools you might want to check out.

Analysis 130

Analysis Competitive Competitor Analysis Competitive Intelligence 130