mention

DECEMBER 4, 2024

Remember the days when TV ads and billboards measured marketing success? Today, it’s all about Share of Voice (SOV) and Share of Market (SOM). In this guide, you can learn more about Share of Voice and Share of Market, how these metrics work, why they matter in today’s AI-driven world, and how to use them to boost your brand.

Marketing 130

Marketing Marketing Analysis Predictive Analytics 130

Aqute Intelligence

JUNE 23, 2023

This tool is handy for product teams as it helps uncover innovative technologies, identify potential collaboration opportunities, and gain insights into market trends specific to the Asian market. WIPO (World Intellectual Property Organization WIPO's patent search database offers a global perspective on competitor analysis.

Competitor Analysis 130

Competitor Analysis Analysis Intellectual Property Competitive Landscape 130

mention

JULY 13, 2022

In today’s crowded market, B2B businesses have to up their marketing game to stand out from the crowd. But with so many different marketing strategies, it can be tough to know which ones are right for your business. B2B Marketing explained. So, what exactly is B2B marketing?

Win 338

Win Marketing Marketing Business 338

Engage3

NOVEMBER 27, 2024

A strong retail pricing strategy is essential for businesses to stay competitive in today’s market. By analyzing competitors, pricing trends, and customer behaviors, retailers can develop strategies that enhance customer loyalty and drive profitability. Strengthening brand image and market positioning.

Competitor Analysis 52

Competitor Analysis Retail Analysis Competitive Landscape 52

ATTEST

NOVEMBER 18, 2024

From the surge in electric vehicles, to the long awaited self-driving ones, and the evolving consumer expectations around mobility, automotive businesses need to know exactly what the market wants to stay competitive, or they’ll lose the race. They need deep, actionable insights backed by solid research. And they need it now.

Market Research 52

Market Research Marketing Research Research Marketing 52

Netbasequid

FEBRUARY 3, 2022

One component of competitive intelligence is having a competitor analysis template to inform your efforts. A deep level of intelligence on your competitors is necessary to gauge your standing in the market. What is Competitor Analysis? Competitor analysis can change your life. Stay tuned!

Competitor Analysis 105

Competitor Analysis Analysis Competitive Intelligence Market Research 105

Netbasequid

JUNE 28, 2022

On the surface, a competitor analysis helps brands identify competitors in an industry and reveals any winning marketing strategies. This intel can be benchmarked against your own data to give you a working idea of where you stand in the market. However, today’s competitive analysis goes well beyond that.

Competitor Analysis 90

Competitor Analysis Analysis Marketing Marketing 90

Smart Data Collective

APRIL 20, 2023

Companies are spending nearly $30 billion a year on big data for marketing initiatives. One of the many reasons that they are using big data is to create better content marketing strategies. A content marketing strategy can help businesses establish brand awareness, increase conversions, and connect with their target audience.

Marketing 275

Marketing Marketing Data Analysis Analysis 275

Aqute Intelligence

MARCH 2, 2023

Marketing is a common focus of most competitive intelligence projects. What is the competitor’s messaging? The same key questions come up in frequently in many competitor analysis projects. How does the competitor customize its messaging for enterprise vs small business? Need a quote for competitor research?

Research 130

Research Competitor Analysis Marketing Marketing 130

Netbasequid

AUGUST 30, 2021

Don’t think for a moment that your competitors aren’t using online competitor analysis tools to keep tabs on you. Fortunately, there are many tools out there to keep you informed on different aspects of a competitor’s movements. As such, we’ll share our list of the best online competitor analysis tools for brands.

Competitor Analysis 98

Competitor Analysis Analysis Competitive Intelligence Gaming 98

Netbasequid

MAY 24, 2022

. Competitor analysis is a methodical examination of your category to see where your company stands. It involves a deep exploration of businesses operating in the same market segment, with the intention of maintaining or acquiring more market share. The Steps: How to Do a Competitor Analysis .

Competitor Analysis 98

Competitor Analysis Analysis SWOT Data Mining 98

Aqute Intelligence

APRIL 6, 2023

As you continue reading below, we’ll discuss how to gather competitive intelligence for sales and the top 10 questions in competitor research for sales teams. What is the competitor doing to succeed in sales? Most companies want to know many of the same questions about their competitors. What is their messaging?

Competitor Analysis 130

Competitor Analysis Sales Analysis Competitive Intelligence 130

mention

AUGUST 17, 2022

Your biggest responsibility is picking the right products that customers will want to buy, attractively presenting them on your website, and being responsible for marketing. Table of Contents: Choose a dropshipping idea Research your competitors Source suppliers Launch your website Promote your store Optimize your product offering.

Competitor Analysis 299

Competitor Analysis Brainstorming Research Analysis 299

Aqute Intelligence

FEBRUARY 23, 2023

Product teams will often conduct competitor analysis, to benchmark their own products, find the features of a competing product and understand the competitor’s product roadmap. The same key questions come up frequently in many competitor analysis projects. Need a quote for competitor research?

Research 130

Research Competitor Analysis Benchmarking Analysis 130

Smart Data Collective

JANUARY 2, 2023

Data analytics technology is becoming more important for marketing than ever before. Companies are projected to spend over $27 billion on marketing analytics by 2031. One of the many ways that marketers are leveraging data analytics is SEO. Ways Marketers Can Utilize Data Analytics to Improve the SEO of their Product Pages.

Algorithm 349

Algorithm Data Mining Competitor Analysis Analysis 349

Aqute Intelligence

MAY 2, 2023

As you continue reading below, we’ll go more in-depth about some of the top competitive intelligence tools for domain information that you can use against your competitors that will help you reach the top ranks. It is updated daily, and you can use it for competitor analysis and research-related purposes.

Information 130

Information Research Competitor Analysis Competitive Intelligence 130

ArchIntel

JUNE 1, 2021

Toshiba Global Commerce Solutions is currently recruiting a market research analyst for placement at its offices in Durham City, North Carolina. This will be made possible by collecting customer and competitor intelligence from public information as well as third-party sources. ArchIntel™ -.

Commerce 104

Commerce Market Research Marketing Research Globalization 104

Aqute Intelligence

AUGUST 23, 2023

Any successful marketing campaign accomplishes two key objectives. That’s why it’s important to carry out competitor analysis before determining your company’s marketing spend. Tracking your rivals’ successful marketing campaigns will give you insights on how to best execute your own.

Analysis 130

Analysis Competitive Competitor Analysis Marketing 130

mention

DECEMBER 22, 2021

Source: Google/SOASTA Research, 2017. Monitor how your competitors talk to their customers, what tone of voice, messaging, and language they use. Check out their social media channels, paid ads, and marketing materials. According to this research , 360º images of your products boost conversions – is it true in your case?

SWOT 358

SWOT Sales Competitor Analysis Analysis 358

Netbasequid

AUGUST 1, 2022

Understanding a market means having specific insight around a customer base, trends, and competitors. Market research confirms or dispels dangerous assumptions and reveals intel that generates new ideas and makes marketing magical. What is Market Research? They have good reason to.

Market Research 98

Market Research Marketing Research Research Marketing 98

Smart Data Collective

JULY 31, 2019

Link building is one of the best online marketing strategies in use today, thanks to its synergy with other marketing strategies and its incredibly high return on investment (ROI). There are several areas of research that can help you here: Competitor analysis.

Data Analysis 258

Data Analysis Analysis Competitor Analysis Algorithm 258

ArchIntel

MAY 12, 2021

Jennifer Knauff , director of customer success at competitive intelligence company Cipher Systems , has posted a blog post that provides data sources recommended for organizations conducting competitive analysis research. LexisNexis is also recommended by Knauff, saying the platform compiles research from over 60,000 sources.

Analysis 118

Analysis Research Competitive Competitive Intelligence 118

Netbasequid

SEPTEMBER 16, 2022

There are many reasons, but a recurring theme revolves around market research intelligence, or lack thereof! When new products succeed, ripples are felt across the entire market. Additionally, according to SCIP , there is a 77% likelihood that the greatest threat to business in the future will come from unknown competitors.

Market Research 98

Market Research Marketing Research Research Intelligence 98

mention

NOVEMBER 3, 2023

Given the speed with which online trends come and go as well as the growing number of internet users, marketers need to constantly monitor the media to be able to create strategies that convert users into customers. There are many reasons why marketers should add sentiment analysis to their tools for marketing analytics.

Analysis 173

Analysis Marketing Marketing Benchmarking 173

Zoominfo

MARCH 14, 2018

Jay is a well-known marketing influencer and industry expert who has 24 years of digital marketing and customer experience under his belt. Jay is a favorite in the marketing community, and today we tell you why. Keep reading for the top four reasons marketers love Jay Baer! If you’re not, allow us to introduce you.

Marketing 164

Marketing Marketing Win Competitor Analysis 164

Aqute Intelligence

AUGUST 2, 2023

The total amount they spend on these pursuits is known as the marketing spend. By tracking the performance of a brand’s ads, you can gather competitive intelligence on how it is using its marketing spend as well as the kind of returns it is getting. AdForum Building your own advertising network is crucial.

Competitive 130

Competitive Analysis Competitive Intelligence Competitor Analysis 130

SpyFu

APRIL 5, 2024

The right software can make competitor analysis more informed, accurate, and efficient. Why Competitor Analysis Matters In today's fast-paced digital landscape, businesses can't afford to operate in a vacuum. But manually tracking their every move is time-consuming and inefficient.

Competitor Analysis 59

Competitor Analysis Analysis Benchmarking Profiling 59

Data Hut

JANUARY 28, 2025

The difference between success and struggle often comes down to one thing: Smart Product Research. These market trends show us something important - the profitable products on Amazon today might not maintain their profit potential tomorrow. What is Amazon Product Research?

Research 52

Research Intellectual Property Analysis Sales 52

Octopus

MAY 5, 2021

We often get asked to find out what your competitors are doing. Competitor analysis has always been essential when doing business planning, sales and marketing. When researching your competitors, you need to start by knowing what you are looking for.

Competitor Analysis 161

Competitor Analysis Competitive Intelligence Analysis Competitive 161

Aqute Intelligence

APRIL 19, 2024

Competitive intelligence (CI) services offer businesses valuable insights into their market and competition. Competitive intelligence (CI) involves gathering and analyzing information about your competitors and the market. Enhanced customer acquisition: Identify and target new market segments to expand the customer base.

Competitive Intelligence 130

Competitive Intelligence Competitive Intelligence Intelligence 130

Alexa

MAY 24, 2021

Research conducted by Zendesk in 2020 found that “half of customers say that customer experience is more important to them now compared to a year ago.”. Looking at the example above from video marketing software company Wistia , we see the nuanced simplicity behind this customer journey touchpoint.

Education 328

Education Competitor Analysis Sales Advantage 328

ArchIntel

JANUARY 13, 2021

Market intelligence expert Paul Roetzer recently spoke with Shilpa Tandon , marketing manager of Contify , who discussed how the company’s marketing artificial intelligence solution works. Other applications of the platform include communications management, public relations and email marketing. ArchIntel™ -.

Competitive Intelligence 191

Competitive Intelligence Intelligence Intelligence Competitive 191

Datapine Blog

SEPTEMBER 1, 2020

, there are two answers that go hand in hand: good exploitation of your analytics, that come from the results of a market research report. Besides, they also add more credibility to your work and add weight to any marketing recommendations you would give to a client or executive. What Is A Market Research Report?

Market Research 99

Market Research Marketing Research Research KPI 99

mention

OCTOBER 11, 2023

“Should you set up shop as a marketing generalist or a specialized expert ?” It’s a timeless question that every up-and-coming digital marketing agency ponders upon. With over 10,700 digital marketing agencies in the U.S. The Multiple Avenues of Niching in Digital Marketing How to Identify the Right Niche?

Marketing 173

Marketing Marketing Commerce Knowledge 173

Zoominfo

AUGUST 2, 2022

Market intelligence software helps companies better understand consumer behavior, competitor strategies, and industry trends. These powerful platforms gather, analyze, and interpret vast amounts of data, transforming raw information into actionable insights that drive strategic decision-making for go-to-market teams.

Market Intelligence 130

Market Intelligence Intelligence Intelligence Marketing 130

SpyFu

JULY 8, 2024

Ever wondered how your competitors always seem to be one step ahead in the search rankings? The secret weapon they're wielding is keyword competitor analysis. What is Keyword Competitor Analysis? Why is Keyword Competitor Analysis Important?

Competitor Analysis 52

Competitor Analysis Analysis Competitive Landscape Competitive 52

Aqute Intelligence

JULY 10, 2024

How Does a Competitor Based Pricing Strategy Compare to Other Pricing Strategies? They can’t simply paste any old number on a tag and call it a day – it needs to reflect your position in the market and hit the sweet spot between meeting customer expectations and making a profit.

Competitor Analysis 147

Competitor Analysis Competitive Intelligence Competitive Analysis 147