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IT Hardware Startups Turn to Data Analytics for Market Research

Smart Data Collective

Data analytics technology has been instrumentally valuable for the marketing profession. billion on marketing analytics within the next seven years. One of the biggest ways that data analytics is changing marketing is that it can help with marketing research. Identify market gaps where you can shine.

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How To Do Competitor Analysis

Aqute Intelligence

This is where knowing how to do a competitor analysis comes into play. Conducting a thorough competitor analysis is essential to stay ahead. Understanding how to perform a competitor analysis helps various departments within a business. What is competitor analysis? Let’s get started.

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How To Write A Competitor Analysis Report

Aqute Intelligence

Staying ahead in a competitive market requires a deep understanding of your rivals. A well-researched and informative competitor analysis report is the key to uncovering detailed insights into your competitors' operations, helping you strategize effectively. What is a competitor analysis report?

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Share of Voice vs Share of Market in the Era of AI

mention

Remember the days when TV ads and billboards measured marketing success? Today, it’s all about Share of Voice (SOV) and Share of Market (SOM). In this guide, you can learn more about Share of Voice and Share of Market, how these metrics work, why they matter in today’s AI-driven world, and how to use them to boost your brand.

Marketing 130
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Top automotive market research companies in 2024: An industry expert’s guide

ATTEST

From the surge in electric vehicles, to the long awaited self-driving ones, and the evolving consumer expectations around mobility, automotive businesses need to know exactly what the market wants to stay competitive, or they’ll lose the race. They need deep, actionable insights backed by solid research. And they need it now.

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How Retail Competitor Analysis Shapes Pricing Strategies

Engage3

A strong retail pricing strategy is essential for businesses to stay competitive in today’s market. By analyzing competitors, pricing trends, and customer behaviors, retailers can develop strategies that enhance customer loyalty and drive profitability. Strengthening brand image and market positioning.

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Competitor Analysis Template & How-To Guide

Netbasequid

One component of competitive intelligence is having a competitor analysis template to inform your efforts. A deep level of intelligence on your competitors is necessary to gauge your standing in the market. What is Competitor Analysis? Competitor analysis can change your life. Stay tuned!