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The 10 Best Competitor Analysis Tools for 2024

SpyFu

The right software can make competitor analysis more informed, accurate, and efficient. Why Competitor Analysis Matters In today's fast-paced digital landscape, businesses can't afford to operate in a vacuum. But manually tracking their every move is time-consuming and inefficient.

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Harnessing Sales Teams as a Source Of Competitive Intelligence

Aqute Intelligence

Unleashing the power of sales as CI agents When it comes to competitor analysis and market research, we often overlook the closest source of first-hand competitor insights – our own sales teams. Their direct experiences and diverse viewpoints can provide great insights for your competitor analysis.

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What is competitor based pricing?

Aqute Intelligence

Rather than looking inward and performing deep reflection on product differentiation, customer perceptions, and so on, your brand puts on its detective gear and looks at the external competition through competitor analysis. They need to conduct market research to properly gauge their perception and willingness to make a purchase.

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How to Use Product Intelligence to Win Customers

Data Hut

In this product-led era, companies with the best product experience win. Product Research. Market research of products is essential to determine what exactly your customer is looking for. This is done by gathering consumer feedback on products presently available in the market through online ratings and reviews.

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Key Strategies for Leveraging User Data for Content Marketing

Smart Data Collective

Identifying content opportunities: By analyzing data, you can identify gaps in the market and identify opportunities to develop content that addresses unmet needs. In 2012, we wrote this article on using big data for market research , which you may want to look at.

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How To Find Competitor Pricing: Tools and Techniques

Aqute Intelligence

Industry reports and publications Trade publications, industry reports, and market research studies often include pricing benchmarks and analyses. These resources can provide valuable context for understanding industry-wide pricing trends and how your competitors' prices fit into the broader landscape.

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Share of Voice vs Share of Market in the Era of AI

mention

Here are some methods to measure SOM: Sales Data Analysis : Compare your sales data with industry reports or estimates of total market size. Market Research Reports : Many industries have reports that provide market share data for key players.

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