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It enables you to work in a way that fits the market needs, based on research. Some of the factors that you should consider to include in your competitoranalysis are: Product offering: What products and services do your competitors offer, and how do they compare to your own?
Understanding these pricing trends will help you decide which marketsegments and trends to monitor in the ASOS women's clothing area. Market Positioning: PUMA and Commando, with similar average review counts, may be targeting comparable marketsegments or offering products with similar appeal to customers.
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