This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Here’s how to remember it: Content = What you say Context = Where, when, and why you say it Let’s look at an example: “ I’m hungry ” (Content) Said at a fancy restaurant (Context) The same content in a different context can change its meaning entirely. Context analysis also helps teams stay agile.
Or how about pages that are ranking highly in search results, only to get crowded out by a featured snippet, a Knowledge Panel, Google Ads, or whatever the latest SERP feature is? Your competitors are always on your heels, technology is always changing, and Google is constantly changing the search experience.
For restaurant and hotel listings in particular, there’s certainly a lot that can be done to stand out from other listings. With categories, a great place to start is completing a competitoranalysis with GMBspy Chrome extension. Proximity for certain types of industries (restaurants, coffee shops, dry cleaners, etc.)
For example, the coffee bean company might use “restaurant” as a negative keyword so searchers looking for a restaurant that serves coffee won’t see the ad selling coffee beans. Using your own common sense and knowledge, you can make a list of potential keywords. Competitoranalysis tools.
Quora is a place where people can ask questions about anything and everything, and get knowledgeable answers from experts and enthusiasts. While you may know about a few top competitors, you might miss some strong contenders who are gaining on you. It currently has about 300 million monthly unique visitors.
We organize all of the trending information in your field so you don't have to. Join 11,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content