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It’s impossible to ignore the wealth of data available, and difficult to opt-out when the majority of your competitors are investing in systematic research and competitoranalysis. One day you are researching software companies in Singapore, the next you are studying the financials of pharmaceutical firms in Finland.
Included in her responsibilities for UPS today is the synthesis of user research, competitoranalysis, market insights and customer feedback into plans for future product enhancements. Prior to joining UPS, she spent four months at Celgene , a pharmaceutical company operating under Bristol Myers Squibb.
Being in charge of drug production and distribution, pharmaceutical companies have a unique and immense responsibility. And pharmaceutical analytics can help brands stand out amid growing competition to unlock previously hidden opportunities. We’ll also share case studies and predictions about the direction of the industry below.
Ideally, your competitor monitoring tool should do most of the heavy lifting so your teams can focus on strategic analysis, planning, and decision-making that drives your business forward. It enables a granular understanding of competitive landscapes, customer shifts, and sector-specific trends. Priced at $449.95
To survive in today’s fast-moving and always-evolving market landscape, every business needs competitive intelligence (CI)—comprehensive knowledge about your competitors and how your company stacks up. CI allows you to track competitor behavior and glean the insights you need to create competitive advantages.
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