mention

DECEMBER 4, 2024

Here are some methods to measure SOM: Sales Data Analysis : Compare your sales data with industry reports or estimates of total market size. Market Research Reports : Many industries have reports that provide market share data for key players.

Marketing 130

Marketing Marketing Analysis Predictive Analytics 130

Netbasequid

SEPTEMBER 16, 2022

There are many reasons, but a recurring theme revolves around market research intelligence, or lack thereof! When new products succeed, ripples are felt across the entire market. This is what the industry refers to as continuous intelligence. KFC competitor analysis.

Marketing Research 98

Marketing Research Market Research Research Intelligence 98

ArchIntel

JUNE 1, 2021

Toshiba Global Commerce Solutions is currently recruiting a market research analyst for placement at its offices in Durham City, North Carolina. This will be made possible by collecting customer and competitor intelligence from public information as well as third-party sources. ArchIntel™ -.

Commerce 104

Commerce Marketing Research Market Research Globalization 104

Aqute Intelligence

AUGUST 30, 2023

Unleashing the power of sales as CI agents When it comes to competitor analysis and market research, we often overlook the closest source of first-hand competitor insights – our own sales teams. Their direct experiences and diverse viewpoints can provide great insights for your competitor analysis.

Competitive Intelligence 130

Competitive Intelligence Competitive Sales Intelligence 130

Netbasequid

AUGUST 1, 2022

Market research confirms or dispels dangerous assumptions and reveals intel that generates new ideas and makes marketing magical. What is Market Research? Market research is the process of understanding the current state of the market in relation to a particular aspect of the business.

Marketing Research 98

Marketing Research Market Research Research Marketing 98

Aqute Intelligence

JANUARY 23, 2024

Every now and then, we publish a list of competitive intelligence companies. Our criteria include that competitive intelligence has to be their primary, or at least significant, focus. Other agencies graze the edges of competitive intelligence, but it's not their main service.

Competitive Intelligence 130

Competitive Intelligence Competitive Intelligence Intelligence 130

Aqute Intelligence

APRIL 13, 2023

We use hundreds of public sources across the many competitive research projects that we conduct, but most of the useful information in any one project comes from only a handful of sources, and it’s usually the same sources. Almost every competitor analysis relies on all of the sources below to some extent.

Competitive Intelligence 130

Competitive Intelligence Competitive Intelligence Intelligence 130

Aqute Intelligence

JULY 10, 2024

Rather than looking inward and performing deep reflection on product differentiation, customer perceptions, and so on, your brand puts on its detective gear and looks at the external competition through competitor analysis. They need to conduct market research to properly gauge their perception and willingness to make a purchase.

Competitor Analysis 147

Competitor Analysis Competitive Intelligence Competitive Analysis 147

Datapine Blog

SEPTEMBER 1, 2020

there are two answers that go hand in hand: good exploitation of your analytics, that come from the results of a market research report. Your Chance: Want to test a market research reporting software? Explore our 14 day free trial & benefit from market research reports! What Is A Market Research Report?

Marketing Research 99

Marketing Research Market Research Research KPI 99

SpyFu

APRIL 5, 2024

The right software can make competitor analysis more informed, accurate, and efficient. Why Competitor Analysis Matters In today's fast-paced digital landscape, businesses can't afford to operate in a vacuum. But manually tracking their every move is time-consuming and inefficient.

Competitor Analysis 59

Competitor Analysis Analysis Benchmarking Profiling 59

Smart Data Collective

APRIL 20, 2023

Identifying content opportunities: By analyzing data, you can identify gaps in the market and identify opportunities to develop content that addresses unmet needs. In 2012, we wrote this article on using big data for market research , which you may want to look at.

Marketing 275

Marketing Marketing Data Analysis Analysis 275

Aqute Intelligence

JULY 8, 2024

Knowing how to get competitor pricing is essential for the competitive intelligence of any business. It helps you make informed decisions about your own pricing strategies, market positioning, and potential opportunities.

Competitor Analysis 130

Competitor Analysis Competitive Intelligence Primary Research Analysis 130

Zoominfo

AUGUST 2, 2022

Market intelligence software helps companies better understand consumer behavior, competitor strategies, and industry trends. These powerful platforms gather, analyze, and interpret vast amounts of data, transforming raw information into actionable insights that drive strategic decision-making for go-to-market teams.

Market Intelligence 130

Market Intelligence Intelligence Intelligence Marketing 130

Fuld

NOVEMBER 1, 2024

Empowering you with competitive intelligence and strategic foresight. Our Competitive Strategy Consulting services combine cutting-edge Competitive Intelligence with advanced Strategic Planning tools to help businesses anticipate challenges, outmaneuver competitors, and make smarter, data-driven decisions.

Competitive 52

Competitive Competitor Analysis Competitive Intelligence Gaming 52

SpyFu

JULY 12, 2024

The answer lies in conducting a thorough PPC competitor analysis. What is PPC Competitor Analysis? PPC competitor analysis is the process of systematically examining your competitors'  strategies, tactics, and performance of their PPC campaigns.

Competitor Analysis 52

Competitor Analysis Analysis Benchmarking Competitive 52

SpyFu

JULY 12, 2024

The answer lies in conducting a thorough PPC competitor analysis. What is PPC Competitor Analysis? PPC competitor analysis is the process of systematically examining your competitors'  strategies, tactics, and performance of their PPC campaigns.

Competitor Analysis 52

Competitor Analysis Analysis Benchmarking Competitive 52

Data Hut

JULY 23, 2020

In such fierce times, the power of Product Intelligence can drastically increase your product popularity or bring your customer to you. What is Product Intelligence? Product Intelligence is the process of gathering and analyzing data related to how people experience a product. Why Product Intelligence Matters?

Win 84

Win Intelligence Intelligence Competitor Analysis 84

SCIP

JULY 19, 2021

How to Use Social Sentiment to Perform a Competitor Analysis. For any brand to succeed, awareness of competitors is mandatory. s never been a better use case for competitor analysis tools. Senior Director, CI & Market Research at Editas Medicine (Massachusetts). Visit the SCIP Career Center.

Competitor Analysis 52

Competitor Analysis Analysis SCIP Competitive Intelligence 52

ATTEST

OCTOBER 8, 2024

Now is the moment for consumer packaged goods (CPG) companies to sharpen their competitive edge, and double down on actionable market research. The best way to get that is through partnering with expert market research companies, who either help you do it in-house, or do all the heavy lifting. Here you go. 5 on Clutch.co

Marketing Research 52

Marketing Research Market Research Research Predictive Analytics 52

mention

NOVEMBER 3, 2023

Sentiment Analysis in Market Research In market research, sentiment analysis is especially useful for: extracting consumer insights benchmarking against competitors identifying trends and patterns Extracting Consumer Insights Sentiment analysis dives deep into the vast sea of textual data generated by consumers across various platforms.

Analysis 173

Analysis Marketing Marketing Benchmarking 173

ATTEST

MARCH 1, 2023

Whether you are just starting out, or looking to spice up things in a solidified market, you need to know what others are doing—and how consumers feel about it. Competitor analysis can help you mitigate risks, and seize opportunities. Heck, a solid competitor analysis could even win you a World Cup.

Competitor Analysis 52

Competitor Analysis Analysis Competitive Win 52

ATTEST

OCTOBER 19, 2022

You’re doing your own market research. Launch your next product with a data-driven strategy Attest’s market research platform comes complete with a team of insights professionals who will help your team get real results from your survey data. Because you only get to spend every dollar once, right? Strapped for time?

Marketing Research 52

Marketing Research Market Research Data Analysis Research 52

Aqute Intelligence

FEBRUARY 22, 2023

For example, our company Aqute could be in competitive intelligence , or market research, or consulting. If we decide we are in competitive intelligence, we could be in competitive intelligence software or competitive intelligence services. Competitor analysis is what Aqute does.

Competitive 130

Competitive Competitor Analysis Retail Travel 130

Data Hut

SEPTEMBER 16, 2022

Competitive pricing analysis is an important part of market research for any small business. It's a way for you to identify your immediate competitors, as there are often two kinds of competitors: one who fall within your niche and another who is your closest competitor. It helps in price optimization.

Competitor Analysis 52

Competitor Analysis Analysis Commerce Competitive 52

ATTEST

MARCH 20, 2023

Market research companies help you discover these needs in target markets through things like surveys, focus groups and product testing. Market research also helps you create a marketing strategy and improve user experience with actionable insights into your target market. Company Best for No.

Marketing Research 52

Marketing Research Market Research Research Marketing 52

Owler

FEBRUARY 2, 2022

What is Competitive Intelligence? Competitive intelligence is the practice of gathering, analyzing, and acting on information about your market, industry activity and disruptions, competitors, and their products/services. Market intelligence is information about the market itself, not your specific positioning.

Competitive Intelligence 52

Competitive Intelligence Research Competitive Intelligence 52

Cleverx

FEBRUARY 27, 2020

As more and more businesses move their prospect acquisition into online digital marketing channels, while at the same time dissolving global barriers to doing business, competition for customers is heating up. Why Develop Market Intelligence ? Gathering Market Intelligence through Competitive Analysis.

Benchmarking 52

Benchmarking Market Intelligence Competitive Intelligence 52

Netbasequid

JUNE 16, 2022

The process to sort this problem out requires referring back to your market research to narrow down the challeenges. When relying on traditional research methods, this would take two phases of market research and different strategies to arrive at an actionable conclusion. This is the hybrid research approach.

Research 105

Research IT Marketing Research Market Research 105

Owler

MARCH 17, 2022

What Is Marketing Intelligence? Marketing intelligence refers to data that marketing teams use to improve their decision-making process and guide their marketing efforts. Marketing intelligence is vital to organizations because it deepens their market understanding.

Market Intelligence 52

Market Intelligence Intelligence Intelligence Marketing 52

Netbasequid

JUNE 21, 2022

To that end, here are some statistics that highlight the importance of having competitive intelligence to not only beat out the competition, but win fans: 69% of Americans either changed brands entirely or branched out to new brands post COVID. A competitor analysis also identifies subjects you may want to shy away from.

Competitive 98

Competitive IT Benchmarking Competitor Analysis 98

Alpha Sense BI

JULY 14, 2023

To survive in today’s fast-moving and always-evolving market landscape, every business needs competitive intelligence (CI)—comprehensive knowledge about your competitors and how your company stacks up. CI allows you to track competitor behavior and glean the insights you need to create competitive advantages.

Competitive Intelligence 52

Competitive Intelligence Competitive Battlecard Intelligence 52

Netbasequid

MARCH 26, 2021

It’s fueled by consumer and market intelligence. First, a couple of stats: The global luxury market is expected to return to 2019 levels by the end of 2022 or early 2023, driven by digital sales growth. We dig into why some did so well, or fell by the wayside, with consumer intelligence at the wheel.

Retail 98

Retail Win Market Intelligence Finance 98

Alpha Sense BI

APRIL 26, 2024

To cut through the noise and get straight to the information that matters, you need a comprehensive competitor monitoring tool. Competitor monitoring transcends industries and equips every kind of business—from startups to global corporations—with the intelligence they need to navigate complex markets and outmaneuver their competition.

Battlecard 52

Battlecard Competitor Analysis Startups Competitive Intelligence 52

Owler

DECEMBER 20, 2021

No matter if you work at a big corporation or a small startup, you’ll benefit from in-depth insight into competitors' business strategies and discover potential areas of improvement for your own company. By conducting an analysis, internal teams discover ways to utilize their resources better and outperform competitors.

Analysis 52

Analysis SWOT Competitive Competitor Analysis 52

Netbasequid

AUGUST 14, 2023

Exceptional market understanding The markets constantly shift due to changing consumer needs, business activity, macroeconomic factors, etc. And what you know about your market today may not necessarily be true tomorrow. Comprehensive competitor analysis surfaces new developments in the market, helping you stay informed.

Analysis 52

Analysis Competitive Airline Competitor Analysis 52

Netbasequid

APRIL 17, 2023

A market analysis provides enough data to harmonize these techniques and make informed predictions about the market. Market analysis can be expensive if you don’t have the skill to conduct it in-house. A breakdown of the internal factors of success in the market. Challenges 1. Other factors.

Analysis 98

Analysis Marketing Marketing Competitive 98

ATTEST

FEBRUARY 24, 2023

That’s why you need a consumer insights company that specializes in offering data-driven market research findings. A consumer insights company or platform uses qualitative and quantitative research methods to capture and analyze customer data relevant to your brand.

Profiling 52

Profiling Benchmarking Marketing Research Market Research 52