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14 Winning B2B Marketing Strategies for SaaS Businesses

mention

On a broader level, brand positioning should be based on a combination of customer needs, competitor analysis, and your unique strengths. You can use this information to develop new products or features that address their specific needs and build your SEO tactics around it. Conclusion.

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4 Competitor Analysis Tools for Government Spend

Aqute Intelligence

Federal and local government spending databases sometimes publish information about contract values that is impossible to get elsewhere. If your competitors have tendered for government work, these databases may be useful sources of competitor information, particularly competitor pricing.

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Author Ellen Naylor: Exposing Blind Spots With Win/Loss Analysis

Cipher

Welcome to Goodbye Information, Hello Intelligence , a monthly coffee chat hosted by leadership at Cipher Systems to uncover nuggets of wisdom from the world's foremost competitive intelligence leaders. The following are notes from Goodbye Information, Hello Intelligence: Episode 02.

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What is Competitor Analysis in Marketing?

Netbasequid

On the surface, a competitor analysis helps brands identify competitors in an industry and reveals any winning marketing strategies. However, today’s competitive analysis goes well beyond that. How Competitor Analysis Works. Basic Metrics for Analyzing Competitors. Let’s check it out.

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How to Do a Competitor Analysis: Complete Guide

Netbasequid

. Competitor analysis is a methodical examination of your category to see where your company stands. A comprehensive competitor analysis looks at the competition in terms of products, features, prices, technology, marketing, and other details that may give competitors an edge over your business. Let’s dive in!

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SEO Competitor Analysis: Guide to a Winning Strategy

SpyFu

Even with incredible focus on your own strategy, you need competitor analysis to round out your SEO preparation. SEO competitor analysis is not just about keeping tabs on your rivals; it's about uncovering the secrets to their success and using that knowledge to propel your own website to the top of search results.

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The 3 Pillars of Sales Acceleration & How They Help You Win

Fuld

With the right up-front research, your product positioning will be calibrated with market demand, your sales cycle will get more efficient, your pipeline will speed up, and your reps will gain the strategic clarity and tools to help them win. A business with strong CRM information is well-positioned to succeed in this. Active Selling.

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