article thumbnail

6 Customer Journey Touchpoints to Help Build an Optimal User Experience

Alexa

Educational and Product Content. Educational content about your product can actually help your business address different parts of the customer journey, but it’s especially useful as a touchpoint in the evaluation stage. Blog posts with competitor analysis are especially good if you’re a B2B brand.

Education 328
article thumbnail

IT Hardware Startups Turn to Data Analytics for Market Research

Smart Data Collective

Here are some market research best practices for IT hardware companies to help them make educated decisions and expand sustainably: Understanding Your Target Audience Begin your market research adventure by learning everything you can about your target customer. Competitor Analysis The rivalry in the IT hardware business is strong.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Harnessing the Power of Analytics For Direct-to-Consumer Businesses

Smart Data Collective

Competitor analysis: You can also use data to analyze the larger market, helping you to stay informed about what your competitors are up to. By monitoring industry data along with competitive intelligence you can spot opportunities and make valuable strategic adjustments that help you beat out your competitors.

Business 245
article thumbnail

How to use LinkedIn for Competitive Intelligence

Aqute Intelligence

From building an optimized profile to mastering advanced search functionalities, you'll gain the tools for competitor analysis. Everyone from a product marketing manager to a sales rep can benefit from using LinkedIn for competitor intelligence. Following competitor company pages Follow your competitors' official LinkedIn pages.

article thumbnail

12 Top Tools for Competitive Intelligence

Aqute Intelligence

A good competitor research project will use many sources to collect as much information as possible about the target competitor. Almost every competitor analysis relies on all of the sources below to some extent. Competitor websites As a source of information, competitor websites can be hit and miss.

article thumbnail

15 Tips for Understanding Your Industry and Gaining a Competitive Edge

Aqute Intelligence

For example, Aqute is in competititve intelligence, but the common use of that term includes SEO and SEM competitor analysis, which is not at all what we do. building management software for multifamily management, or presentation software for higher education) but the same principle generally applies.

article thumbnail

How to Create and Set up Your Ideal Customer Profile

mention

You might find that they all have Harvard-educated CEOs, for example, or that they all moved their headquarters from California to Delaware in the last five years. Consult industry reports, surveys, competitor analysis, and statistical data to gain clarity about the pain points, needs, and preferences of your ideal customers.

Profiling 195