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Link building basics are easy to grasp, even if you’re completely new to the strategy, but if you want to succeed long-term, you’ll need something more: the ability to measure and analyze data related to your campaign. So why are dataanalysis skills so important here, and what steps can you take to improve your results?
. Competitoranalysis is a methodical examination of your category to see where your company stands. A comprehensive competitoranalysis looks at the competition in terms of products, features, prices, technology, marketing, and other details that may give competitors an edge over your business. Let’s dive in!
Competitoranalysis — helps you watch your competitors by tracking their social media activities, content strategies, and customer interactions. It provides valuable insights into competitors’ strengths, weaknesses, and customer perceptions.
Here are some methods to measure SOM: Sales DataAnalysis : Compare your sales data with industry reports or estimates of total market size. Market Research Reports : Many industries have reports that provide market share data for key players. IBISWorld : Provides industry reports with market share data for key players.
If you want to dramatically improve the performance of your Pinterest content, you’ll need to stay diligent with dataanalysis and optimizations. Source Analyzing competitors A sneaky bit of competitoranalysis can also be hugely beneficial for your Pinterest campaigns.
Having a dedicated and comprehensive competitoranalysis framework is critical, as is the ability to access all the competitive information you need in one place. What is a CompetitorAnalysis Framework? This helps in understanding a competitor’s overall strategic position and potential areas for growth or risk.
What results to expect: This step enables a clear picture of the market opportunity available to your business that’ll guide what data you’ll clean. How to do it: Conduct market research and dataanalysis to estimate the number of business professionals and entities that fit the criteria for your offerings.
Check out the 12 top consumer research agencies for data-driven customer profiling in this article. Get a true understanding of your target customers Make sure you’re targeting the right people, in the right places, at the right time, with reliable customer profiling from Attest Book a demo 2.
Here’s our TL;DR list of market research tools: Tool Key features Pricing Designated research support Survey functionality Use cases Attest Designated research advice, high-quality data from multi-panel sources, data delivered fast, built-in demographic filters $0.50 If you are looking for full support, we’re here for you.
Woopra lets you delve deeper into customer behavior by pulling in data from different channels (e.g., As data flows in, the platform creates People Profiles that show behavioral history for each user, from the first touch point to conversion. It then lets you take real-time actions based on the data. Cost: From $99/month.
Agorapulse also provides a limited free plan that includes 3 social profiles, 10 scheduled posts, basic inbox features, and reporting. Plan Features & Limitations Agorapulse’s Standard plan ($49/month) includes 10 social profiles with scheduling, unified publishing calendar, and basic social inbox features.
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