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Look outwards, carrying out a competitoranalysis by: Setting goals; Identifying the competition; Conducting a competitive usability investigation; Comparing value propositions; Interviewing competitor customers; Running competitive design analysis; Making a quantitative competitive investigation; Running a functional investigation.
On the other hand, if a client needs to improve their online presence, you will need a team of copywriters and SEOs working on their content strategy. Why Do You Need CompetitorAnalysis? The third most important ingredient you need is competitoranalysis. The websites your competitors are linking to.
If you want to set yourself apart from your competitors, it’s time you define your brand attributes. Don’t just do a competitoranalysis: analyse yourself as well. A proper positioning strategy is built on knowing where you want to stand and how you want to compare to others in the market.
This means diving deep into competitoranalysis, identifying trends, and spotting opportunities you can seize in your industry. This could mean hiring content creators, copywriters, paid ad specialists, or account managerswhatever fits your agency’s needs. Early on, working with freelancers is a smart move.
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