Crayon

SEPTEMBER 19, 2022

Competitive Intelligence (CI) is a function that fits into every business strategy. No matter what your product or service is, you’ve got competitors fighting to win the same business as you and crafting strategies to stand out from the rest of your market. Let’s dig into some key actionable outcomes of competitive intelligence.

Competitive Intelligence 616

Competitive Intelligence Competitive Intelligence Intelligence 616

Crayon

JULY 23, 2021

Win/loss analysis—the process of determining why deals are won or lost—yields insights that practically everyone across your organization can use to their advantage. Nearly every department can gain meaningful insight when you have an understanding of where and how your company wins—or loses—against your competitors.

Loss 617

Loss Win Advantage Advantage 617

Crayon

DECEMBER 18, 2020

For the competitive intelligence (CI) professionals out there, how are you adjusting your CI program plans? How are you prioritizing the many ways you can support competitive strategies across the company? A lot has happened in 2020 that has impacted businesses across the globe and changed how many of us run our businesses.

Competitive Intelligence 609

Competitive Intelligence Competitive Intelligence Intelligence 609

Crayon

JULY 18, 2022

Competitive deals are emotional. You’re in sales because you like to win and make money. How could they not be? Competitors get in the way of both. I don’t care how senior you are— when a competitor gets in your way , it’s frustrating.

Win 325

Win Competitive Sales Competitive Intelligence 325

Octopus

MARCH 18, 2021

5 ways Competitive Intelligence gives you more chance of winning 5 ways Competitive Intelligence gives you more chance of winning. A well thought out Competitive intelligence program. The post 5 ways Competitive Intelligence gives you more chance of winning appeared first on Octopus Competitive Intelligence.

Competitive Intelligence 286

Competitive Intelligence Win Competitive Intelligence 286

Octopus

MARCH 11, 2021

How Competitive Intelligence defines your chance of winning a tender Here we offer our thoughts on how Competitive Intelligence defines your chance of winning a tender or. The post How Competitive Intelligence defines your chance of winning a tender appeared first on Octopus Competitive Intelligence.

Competitive Intelligence 286

Competitive Intelligence Win Competitive Intelligence 286

CIO

MAY 15, 2023

They recognize that innovative use of technology is enabling new business models with competition-crushing advantages built right in. Why incubating technology-focused innovation is important Securing and maintaining competitive advantage now requires organizations to accelerate technology-powered transformation. He should know.

Innovation 416

Innovation Win Restaurants Entertainment 416

Crayon

DECEMBER 21, 2020

Ameeta drives growth by leveraging her broad experience in forming and executing winning strategies, launching new products, leveraging digital to rapidly growing demand, building compelling brands, and creating strategic partnerships for technology and digital health companies. For those in business, it's a parable that rings true today.

Win 369

Win Competitive Technology Technology 369

Crayon

SEPTEMBER 22, 2021

You can provide intel that helps them win competitive deals. Competitive win rate. You can provide tactics that help them overcome objections. Sales enablement comes in all shapes and sizes—which means there are dozens of metrics you can use to measure the success of your efforts. Average selling price.

Sales Enablement 617

Sales Enablement Sales Win Competitive 617

CIO

SEPTEMBER 18, 2024

INE Security stood out among a competitive field of entries, demonstrating its innovation in addressing the evolving cybersecurity landscape. The SC Awards , now in its 27th year, recognize the solutions, organizations, and individuals that have demonstrated outstanding achievement in advancing the security of information systems.

Security 425

Security Security Win Alliance 425

Crayon

MAY 9, 2023

This is a Crayon guest post from one of our partners, PSP Enterprises. Visit the Crayon Partner Directory to learn more!

Loss 617

Loss Win Analysis Learning 617

CIO

AUGUST 14, 2023

And when performed strategically in succession as Mahon has done at Werner, such quick wins can lead to much larger business transformation over time — with less big-bang disruption and change management thanks to measurable proof of enhancement along the way. It gets contagious — you do one and it leads to others.”

Win 368

Win Business IT Hospitals 368

Crayon

MAY 18, 2023

For the first installment of our new Win/Loss Wednesdays series , we had the pleasure of chatting with Jayde Phillips , who manages market and competitive intelligence at Egencia, an American Express Global Business Travel company.

Loss 325

Loss Win Travel Competitive Intelligence 325

Crayon

DECEMBER 14, 2023

Creating competitive enablement assets like battlecards can feel like a futile effort if they aren’t being used by your sales team. Are we seeing results where it matters most — win rates?! Is anyone reading this intel? Are these battlecards making an impact on how my reps compete?

Battlecard 325

Battlecard Win Competitive Sales 325

Crayon

APRIL 2, 2021

If you can help it, sales enablement — the act of empowering your sales reps with the tools, resources, and competitive intel they need to win deals — should not be conducted on an ad-hoc basis. To succeed over the long term in a competitive niche, you need a sales enablement strategy. Good news: You’ve come to the right place.

Sales Enablement 579

Sales Enablement Sales Win Competitive 579

Crayon

MAY 9, 2022

It’s 8:32am. An account executive on your sales team opens up their laptop to get their day started.

Win 325

Win Competitive Sales 325

Crayon

JUNE 7, 2023

For the second installment of our new Win/Loss Wednesdays series , we had the pleasure of chatting with Scott Frost , who’s led competitive intelligence at Stripe, Adobe, and New Relic.

Loss 325

Loss Win Competitive Intelligence Competitive 325

Crayon

AUGUST 9, 2022

There is nothing more fundamentally human than competition (except perhaps the desire to win ). Bookish teens jockeying for valedictorian. The couples on the cusp of a $50K payday on British reality TV phenomenon Love Island.

Competitive 325

Competitive Win Competitive Intelligence Intelligence 325

Crayon

MARCH 21, 2023

Competitive Intelligence professionals and product marketing leaders know the struggle of being resource-constrained. Product marketing in particular often owns competitive intelligence (and all that goes with it) but can’t dedicate head count to this critical, strategic area of the business.

Competitive Intelligence 325

Competitive Intelligence Competitive Intelligence Intelligence 325

Crayon

MAY 22, 2023

Few activities are more tedious than sifting through Google Alerts in search of important competitive insights. You can’t afford to not search for important competitive insights. You can keep your company informed about major pieces of competitor news and still have plenty of time to help sellers win deals.

Battlecard 325

Battlecard Competitive Win Sales 325

CIO

JULY 18, 2022

The top skill for CDO is “change agent and evangelist,” and 78% of CDOs report their roles are being seen as more critical as businesses search to find competitive advantage. A recent study by MIT CDOIQ and Accenture shows the CDO role has many challenges.

Win 397

Win Matrix Advantage Advantage 397

mention

MAY 19, 2021

This is a win for the algorithms as it keeps people on the platforms longer and allows them to increase the ads shown to users. It’s a win for businesses that will build a deeper level of connection, engagement, and trust with their audience. This will help to offset the increased competition.

Win 354

Win Marketing Marketing Algorithm 354

Crayon

JANUARY 23, 2023

When your win/loss data is disconnected from your competitive intelligence tool, trying to understand your differentiators is like trying to appreciate the Mona Lisa from a mere 6 inches away — you kind of get it, but it’s nowhere close to the experience of seeing the full picture (or painting in this case).

Loss 325

Loss Win Intelligence Intelligence 325

Crayon

APRIL 28, 2023

We talked about the mistakes that sellers make in competitive opportunities and the things that you — whether you’re a sales leader or a competitive intelligence leader — can do to help them win more often.

Competitive 325

Competitive Competitive Intelligence Win Sales 325

CIO

JULY 28, 2023

So each neurodiverse professional’s experience is unique, but speaking for myself, being neurodiverse has been a huge competitive advantage in my technology career. The term neurodiversity covers a range of conditions, as well as the various spectrums within each.

Advantage 370

Advantage Advantage Competitive IT 370

Crayon

JUNE 1, 2023

Matthew Reeves of Goldpan explores the importance of conducting win/loss analysis during times of economic uncertainty.

Loss 325

Loss Win Analysis Competitive Intelligence 325

Crayon

JANUARY 25, 2023

In the world of sports, a team that wins three or more championships in the span of only a few years is considered a dynasty. Today, Crayon is celebrating a dynasty of our own in the competitive intelligence market. Crayon has, for the third year in a row, been named a leader in the PMA Pulse.

Competitive Intelligence 325

Competitive Intelligence Competitive Sports Intelligence 325

Cipher

FEBRUARY 22, 2021

Welcome to Goodbye Information, Hello Intelligence , a monthly coffee chat hosted by leadership at Cipher Systems to uncover nuggets of wisdom from the world's foremost competitive intelligence leaders. The goal of these informal interviews is to spotlight various experts in the world of Competitive Intelligence.

Loss 336

Loss Win Analysis Competitive Intelligence 336

Crayon

APRIL 24, 2023

After successfully enabling the sales organization with competitive insights at Intellum , Kaitlyn Smith — Product Marketing Manager and competitive intelligence practitioner extraordinaire — set her sights on the Customer Success team.

Battlecard 325

Battlecard Win Competitive Intelligence Competitive 325

Crayon

APRIL 12, 2023

As a competitive intelligence team of one who maintains 19 battlecards and tracks nearly 40 competitors across his entire competitive landscape, Dan understands the importance of generating adoption for your CI program.

Battlecard 325

Battlecard Win Competitive Landscape Competitive Intelligence 325

CIO

AUGUST 9, 2022

When decision-makers have trustworthy AI to cut through this complexity and data, they can focus their time on identifying the best option from the recommendations, to develop a competitive advantage in the market.”. To find out more about gfknewron, visit www.gfk.com/products/gfknewron. Artificial Intelligence, Machine Learning

Win 397

Win Algorithm Market Intelligence Intelligence 397

CIO

AUGUST 14, 2023

The question is, how do we provide the right technology and ease of use so our customers can gain a competitive advantage and solve their business challenges?” For many enterprises, the focus is on modernizing and transforming their operations to innovate and stay agile – all with an eye on growth and embracing new opportunities.

Airline 370

Airline Technology Technology Win 370

CIO

SEPTEMBER 16, 2022

The ongoing shift to digital grocery shopping means that the competition is often only a tap away. That enables you to support the development of omnichannel experiences and incentives that help to further increase customer engagement, satisfaction, and loyalty.

Win 369

Win Retail Globalization Competitive 369

Crayon

JUNE 30, 2022

June is here and with it comes a brand new episode of Into the Fray: The Competitive Intelligence Podcast !

Loss 325

Loss Win Competitive Intelligence Competitive 325

Crayon

JULY 27, 2022

The last time I made an appearance on this blog, I showed you how to optimize your competitive intelligence program for both search mode and awareness mode. I showed you, in other words, how to ensure that each of your colleagues has easy access to the information they need—even when they don’t know they need it.

Win 325

Win Competitive Intelligence Competitive Intelligence 325

CIO

DECEMBER 10, 2024

Many early gen AI wins have centered around productivity improvements. Abhi Maheshwari, CEO of AI software vendor Aisera, says, Gen AI provides many benefits for sales, and key metrics for assessing its impact include conversion rate, sales cycle length, average deal size, win rate, and lead volume. times higher revenue growth and 2.4

Business 535

Business Airline Win Sales 535