Crayon

SEPTEMBER 19, 2022

Competitive Intelligence (CI) is a function that fits into every business strategy. No matter what your product or service is, you’ve got competitors fighting to win the same business as you and crafting strategies to stand out from the rest of your market. Let’s dig into some key actionable outcomes of competitive intelligence.

Competitive Intelligence 616

Competitive Intelligence Competitive Intelligence Intelligence 616

Crayon

JULY 23, 2021

Win/loss analysis—the process of determining why deals are won or lost—yields insights that practically everyone across your organization can use to their advantage. Nearly every department can gain meaningful insight when you have an understanding of where and how your company wins—or loses—against your competitors.

Loss 617

Loss Win Advantage Advantage 617

Crayon

DECEMBER 18, 2020

For the competitive intelligence (CI) professionals out there, how are you adjusting your CI program plans? How are you prioritizing the many ways you can support competitive strategies across the company? A lot has happened in 2020 that has impacted businesses across the globe and changed how many of us run our businesses.

Competitive Intelligence 609

Competitive Intelligence Competitive Intelligence Intelligence 609

CIO

DECEMBER 10, 2024

Many early gen AI wins have centered around productivity improvements. Abhi Maheshwari, CEO of AI software vendor Aisera, says, Gen AI provides many benefits for sales, and key metrics for assessing its impact include conversion rate, sales cycle length, average deal size, win rate, and lead volume. times higher revenue growth and 2.4

Business 538

Business Airline Win Sales 538

Crayon

JULY 18, 2022

Competitive deals are emotional. You’re in sales because you like to win and make money. How could they not be? Competitors get in the way of both. I don’t care how senior you are— when a competitor gets in your way , it’s frustrating.

Win 325

Win Competitive Sales Competitive Intelligence 325

CIO

NOVEMBER 12, 2024

It becomes a win-win-win situation: the apprentice gets to work on real-world problems and beef up their resume, I get good enough AI engineers working alongside my more experienced engineers to deliver on the 100E projects, and the company gets an AI model or product developed in seven months.

Education 435

Education Win Innovation Learning 435

Octopus

MARCH 18, 2021

5 ways Competitive Intelligence gives you more chance of winning 5 ways Competitive Intelligence gives you more chance of winning. A well thought out Competitive intelligence program. The post 5 ways Competitive Intelligence gives you more chance of winning appeared first on Octopus Competitive Intelligence.

Competitive Intelligence 286

Competitive Intelligence Win Competitive Intelligence 286

Octopus

MARCH 11, 2021

How Competitive Intelligence defines your chance of winning a tender Here we offer our thoughts on how Competitive Intelligence defines your chance of winning a tender or. The post How Competitive Intelligence defines your chance of winning a tender appeared first on Octopus Competitive Intelligence.

Competitive Intelligence 286

Competitive Intelligence Win Competitive Intelligence 286

CIO

MAY 15, 2023

They recognize that innovative use of technology is enabling new business models with competition-crushing advantages built right in. Why incubating technology-focused innovation is important Securing and maintaining competitive advantage now requires organizations to accelerate technology-powered transformation. He should know.

Innovation 416

Innovation Win Restaurants Entertainment 416

Crayon

DECEMBER 21, 2020

Ameeta drives growth by leveraging her broad experience in forming and executing winning strategies, launching new products, leveraging digital to rapidly growing demand, building compelling brands, and creating strategic partnerships for technology and digital health companies. For those in business, it's a parable that rings true today.

Win 369

Win Competitive Technology Technology 369

CIO

DECEMBER 19, 2024

The ongoing advancements in AI will drive continuous evolution in how AI services are priced to remain competitive and aligned with market demands. The vendors that provide predictable prices and outcomes will win in the market, he predicts. CIOs should consider specific use cases and desired outcomes with AI agents, Leo John adds.

Technology 483

Technology Technology Win Management 483

Crayon

SEPTEMBER 22, 2021

You can provide intel that helps them win competitive deals. Competitive win rate. You can provide tactics that help them overcome objections. Sales enablement comes in all shapes and sizes—which means there are dozens of metrics you can use to measure the success of your efforts. Average selling price.

Sales Enablement 617

Sales Enablement Sales Win Competitive 617

CIO

SEPTEMBER 18, 2024

INE Security stood out among a competitive field of entries, demonstrating its innovation in addressing the evolving cybersecurity landscape. The SC Awards , now in its 27th year, recognize the solutions, organizations, and individuals that have demonstrated outstanding achievement in advancing the security of information systems.

Security 425

Security Security Win Alliance 425

Crayon

MAY 9, 2023

This is a Crayon guest post from one of our partners, PSP Enterprises. Visit the Crayon Partner Directory to learn more!

Loss 617

Loss Win Analysis Learning 617

CIO

JANUARY 7, 2025

Regardless of the driver of transformation, your companys culture, leadership, and operating practices must continuously improve to meet the demands of a globally competitive, faster-paced, and technology-enabled world with increasing security and other operational risks.

Intellectual Property 538

Intellectual Property Education Innovation Security 538

CIO

AUGUST 14, 2023

And when performed strategically in succession as Mahon has done at Werner, such quick wins can lead to much larger business transformation over time — with less big-bang disruption and change management thanks to measurable proof of enhancement along the way. It gets contagious — you do one and it leads to others.”

Win 368

Win Business IT Hospitals 368

Crayon

MAY 18, 2023

For the first installment of our new Win/Loss Wednesdays series , we had the pleasure of chatting with Jayde Phillips , who manages market and competitive intelligence at Egencia, an American Express Global Business Travel company.

Loss 325

Loss Win Travel Competitive Intelligence 325

Crayon

DECEMBER 14, 2023

Creating competitive enablement assets like battlecards can feel like a futile effort if they aren’t being used by your sales team. Are we seeing results where it matters most — win rates?! Is anyone reading this intel? Are these battlecards making an impact on how my reps compete?

Battlecard 325

Battlecard Win Competitive Sales 325

Crayon

APRIL 2, 2021

If you can help it, sales enablement — the act of empowering your sales reps with the tools, resources, and competitive intel they need to win deals — should not be conducted on an ad-hoc basis. To succeed over the long term in a competitive niche, you need a sales enablement strategy. Good news: You’ve come to the right place.

Sales Enablement 579

Sales Enablement Sales Win Competitive 579

Crayon

MAY 9, 2022

It’s 8:32am. An account executive on your sales team opens up their laptop to get their day started.

Win 325

Win Competitive Sales 325

Crayon

JUNE 7, 2023

For the second installment of our new Win/Loss Wednesdays series , we had the pleasure of chatting with Scott Frost , who’s led competitive intelligence at Stripe, Adobe, and New Relic.

Loss 325

Loss Win Competitive Intelligence Competitive 325

Crayon

AUGUST 9, 2022

There is nothing more fundamentally human than competition (except perhaps the desire to win ). Bookish teens jockeying for valedictorian. The couples on the cusp of a $50K payday on British reality TV phenomenon Love Island.

Competitive 325

Competitive Win Competitive Intelligence Intelligence 325

Crayon

MARCH 21, 2023

Competitive Intelligence professionals and product marketing leaders know the struggle of being resource-constrained. Product marketing in particular often owns competitive intelligence (and all that goes with it) but can’t dedicate head count to this critical, strategic area of the business.

Competitive Intelligence 325

Competitive Intelligence Competitive Intelligence Intelligence 325

Crayon

MAY 22, 2023

Few activities are more tedious than sifting through Google Alerts in search of important competitive insights. You can’t afford to not search for important competitive insights. You can keep your company informed about major pieces of competitor news and still have plenty of time to help sellers win deals.

Battlecard 325

Battlecard Competitive Win Sales 325

CIO

JANUARY 14, 2025

In a world where software defines competitive advantage, traditional approaches to enterprise architecture focused on control, standards and governance are failing to deliver the speed and resilience businesses require. The modern enterprise architecture challenge Todays enterprises face a critical inflection point.

Technology 448

Technology Technology Innovation Advantage 448

CIO

JULY 18, 2022

The top skill for CDO is “change agent and evangelist,” and 78% of CDOs report their roles are being seen as more critical as businesses search to find competitive advantage. A recent study by MIT CDOIQ and Accenture shows the CDO role has many challenges.

Win 397

Win Matrix Advantage Advantage 397

mention

MAY 19, 2021

This is a win for the algorithms as it keeps people on the platforms longer and allows them to increase the ads shown to users. It’s a win for businesses that will build a deeper level of connection, engagement, and trust with their audience. This will help to offset the increased competition.

Win 354

Win Marketing Marketing Algorithm 354

Crayon

APRIL 28, 2023

We talked about the mistakes that sellers make in competitive opportunities and the things that you — whether you’re a sales leader or a competitive intelligence leader — can do to help them win more often.

Competitive 325

Competitive Competitive Intelligence Win Sales 325

Crayon

JANUARY 23, 2023

When your win/loss data is disconnected from your competitive intelligence tool, trying to understand your differentiators is like trying to appreciate the Mona Lisa from a mere 6 inches away — you kind of get it, but it’s nowhere close to the experience of seeing the full picture (or painting in this case).

Loss 325

Loss Win Intelligence Intelligence 325

CIO

JULY 28, 2023

So each neurodiverse professional’s experience is unique, but speaking for myself, being neurodiverse has been a huge competitive advantage in my technology career. The term neurodiversity covers a range of conditions, as well as the various spectrums within each.

Advantage 370

Advantage Advantage Competitive IT 370

Crayon

JUNE 1, 2023

Matthew Reeves of Goldpan explores the importance of conducting win/loss analysis during times of economic uncertainty.

Loss 325

Loss Win Analysis Competitive Intelligence 325

CIO

APRIL 8, 2025

Data is the foundation of innovation, agility and competitive advantage in todays digital economy. By focusing on these areas, organizations can cultivate a culture where data is integral to decision-making, driving innovation and competitive advantage. Build quick wins, then scale. Prioritize and sprint on high-impact issues.

Profiling 382

Profiling Advantage Advantage Innovation 382

Crayon

JANUARY 25, 2023

In the world of sports, a team that wins three or more championships in the span of only a few years is considered a dynasty. Today, Crayon is celebrating a dynasty of our own in the competitive intelligence market. Crayon has, for the third year in a row, been named a leader in the PMA Pulse.

Competitive Intelligence 325

Competitive Intelligence Competitive Sports Intelligence 325

Cipher

FEBRUARY 22, 2021

Welcome to Goodbye Information, Hello Intelligence , a monthly coffee chat hosted by leadership at Cipher Systems to uncover nuggets of wisdom from the world's foremost competitive intelligence leaders. The goal of these informal interviews is to spotlight various experts in the world of Competitive Intelligence.

Loss 336

Loss Win Analysis Competitive Intelligence 336

Crayon

APRIL 24, 2023

After successfully enabling the sales organization with competitive insights at Intellum , Kaitlyn Smith — Product Marketing Manager and competitive intelligence practitioner extraordinaire — set her sights on the Customer Success team.

Battlecard 325

Battlecard Win Competitive Intelligence Competitive 325

Crayon

APRIL 12, 2023

As a competitive intelligence team of one who maintains 19 battlecards and tracks nearly 40 competitors across his entire competitive landscape, Dan understands the importance of generating adoption for your CI program.

Battlecard 325

Battlecard Win Competitive Landscape Competitive Intelligence 325