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Laurie Young , director of Competitive Intelligence with Lone Star Analysis , recently spoke with ArchIntel regarding how competitive intelligence has changed with the emergence of new technologies, how to manage customers’ needs and strategies, as well as building partnerships and customer relationships in the marketplace.
While competitors may be a nuisance, competition is an integral part of business. And the fuel for these leaps and strides is competitive intel, which influences business strategy. What is Competitive Intel? Competitive intel is basically an overarching understanding of your brand position in the market. What is it not?
When it comes to understanding your industry and the competitive environment within it, data analytics and social listening tools are your best defense against a crowded market. Everything you use to monitor your brand can be used to build a competitive analysis for a robust knowledge of the competitive factors your brand is up against.
Contify will be the silver sponsor of the competitive intelligence event , IntelliCon 2020. Contify, the AI-enabled market and competitive intelligence solution s provider, has announced that they are a silver sponsor at the SCIP IntelliCon 2020. Winners will be notified through email after the event.
Upcoming events from SCIP & partners. Corporate Foresight for CI This conversation between Alex Fergnani and SCIP Portugal Chair Luis Madureira introduces corporate foresight, its main components, and advice for practitioners on how to excel at it. competitive intelligence can elevate your product marketing strategy.
As 2021 draws to a close, the SCIP team and I are grateful for YOU - our member community, which has shown an incredible spirit of generosity, helping their peers, and sharing experiences. Thank you for the trust you put in SCIP. Cam Mackey - SCIP Executive Director. "At Have a peaceful, happy, and safe holiday season.
Learn how to mind the other’s business like a pro with this detailed guide to competitive analysis. What is a Competitive Analysis? Competitive analysis is the comprehensive study of a competing brand to maintain a competitive footing. However, if you understand the process, you can do it all year – as you should.
Not sure which SCIP training & certification workshop is right for you? We've got courses scheduled for Analytical Thinking , Scaling CI Platforms , Win/Loss , Sales Battlecards , and War Gaming. Strategic and Competitive Intelligence Professionals (SCIP). Which Certification is Right for You? We're here to help.? ??
Join us for 2 days of insights from 15+ leaders in competitive strategy, product marketing, sales, a. SCIP is pleased to share an invitation for our members to attend the first-ever Competitive Enablement Summit (Oct. Sponsored Content from SCIP partner Klue. 27-28), a free virtual event that we're supporting.
SCIP, the leading global non-profit community for strategic & competitive intelligence professionals, is pleased to announce that it has entered into a collaboration with ?BERBRANDS BERBRANDS will assist SCIP in increasing awareness of SCIP and the CI profession, engagement with the community, and attracting new members. ?
WORKSHOP ALERT FOUNDATIONS OF WIN/LOSS In today's competitive landscape, understanding why deals are won or lost is crucial for sustaining business growth. Hearing from you will allow us to further enhance our services to better serve the SCIP member community.
WORKSHOP ALERT FOUNDATIONS OF WIN/LOSS In today's competitive landscape, understanding why deals are won or lost is crucial for sustaining business growth. Hearing from you will allow us to further enhance our services to better serve the SCIP member community.
WEBINAR ALERT DECREASING CHURN HOW TO USE WIN-LOSS ANALYSIS TO EFFECTIVELY DRIVE NET RETENTION In an uncertain economy, companies must leverage win-loss analysis and churn/stay interviews to understand customer pain points for retention and growth.
As we shared in a recent webinar with SCIP, How to Accelerate Your Business with Continuous Competitive Intelligence , the rapidly changing market landscape is driving brands’ competitive dynamics – or it should be. And this is just one segment of competitive monitoring that’s a must for all companies today.
Executive Program FOUNDATIONS OF WIN/LOSS June 24,25,26, 2024 (11AM to 2PM EST each day) Win/Loss analysis is a powerful tool that can help you improve your sales win rates. By understanding why you win and lose deals, you can identify areas for improvement and develop strategies to close more deals. WORKSHOP OFFERINGS!
Executive Program FOUNDATIONS OF WIN/LOSS June 24,25,26, 2024 (11AM to 2PM EST each day) Win/Loss analysis is a powerful tool that can help you improve your sales win rates. By understanding why you win and lose deals, you can identify areas for improvement and develop strategies to close more deals. WORKSHOP OFFERINGS!
WEBINAR ALERT COMPETITIVE SUCCESS BUILDING WINNING STRATEGIES WITH CORPORATE WAR GAMES Join this free webinar and arm your business for success in competitive markets. Don't miss out on this essential playbook for competitive dominance.
WEBINAR ALERT COMPLETE YOUR COMPETE STRENGTHENING YOUR COMPETITIVE AND MARKET INTELLIGENCE STRATEGY In the rapidly evolving landscape of competitive and market intelligence, staying ahead of the curve is not just an advantage, it's a necessity. Don't miss out on this essential playbook for competitive dominance.
Don't miss out on this essential playbook for competitive dominance. April 16, 2024 11:00 AM-12:00 PM EST Guest Expert Arjan Singh Founder & Managing Partner Corporate War Games Register for Free WORKSHOP ALERT FOUNDATIONS OF WAR GAMING Don't drive blind in today's competitive world.
Dear %FIRSTNAME%, Get Ready to Unravel the Secrets of AI & Competitive Intelligence at SCIP IntelliCon Nashville 2024! SCIP IntelliCon Nashville 2024 (April 22-25) is just a month away. Don't miss this opportunity to connect with the leading experts in AI and Competitive Intelligence! Mark your calendars!
I was blogging about competitive intelligence at SCIP’s 2009 annual conference in Chicago. SCIP always provides attendees longer learning opportunities at pre-conference sessions that are a half or full day. ” Since then, Roger has retired, and Suki has relocated to the UK, but is still in competitive intelligence.
SCIP Insights How predictive competitive intelligence could outsmart your competitionCompetitive Intelligence (CI) involves identifying opportunities and threats, monitoring competitors, and analyzing market trends to provide actionable insights. Implementing AI tools for CI seems essential to staying competitive.
Last week, I gave a webinar for the Minnesota SCIP chapter entitled, Win/Loss Analysis: How to Capture and Keep the Business You Want. It was moderated by Michelle Winter of SCIP and Julie Johnson , Minnesota SCIP chapter leader. They also won’t give a Win/Loss interview for free. That is the essence of Win/Loss.
In today's competitive sales environment, it's more important than ever to have effective battlecards at your disposal. Strategic Consortium of Intelligence Professionals (SCIP) memberservices@scip.org | www.scip.org Unsubscribe But what exactly are battlecards, and how can you create ones that will help you close more deals?
SCIP is pleased to partner with NOVA IMS, the world's leading graduate program in Information Management, on a new-to-world virtual training program on Data-Driven Decision Making & Competitive Intelligence. Competitive Analysis & Intelligence Development - ? UPDATE YOUR PROFILE. NEW TRAINING PROGRAM.
"By approximating real-world behavior, mathematical modeling and simulation can be used to highlight important trade-offs and assumptions associated with various strategic choices , forecast market demand under different scenarios, and help managers understand and predict competitive responses or customer behaviors.". READ THE ARTICLE.
Build competitive tracking systems based on scenario planning. Help SCIP Shape the Future! What changes are in store over the next 3 years in how companies use market and competitive intelligence? Will it be status quo, or will the pace of disruption and competition increase? 3 ALL NEW ways to use SCIP.
Only 3 seats are left for this new-to-world executive education program, developed exclusively for SCIP by the world's #1 post-graduate program in Information Management, NOVA IMS. Competitive Analysis & Intelligence Development -. Strategic & Competitive Intelligence Professionals (SCIP). 21 & finishing Nov.
Crayon/SCIP research has shown that 61% of organizations have seen a positive revenue impact from CI. Companies that effectively use tools like battlecards or win/loss see even greater returns.? best practices for CI to support sales, marketing, and go-to-market success, SCIP has 2 workshops planned. To give members?
Last week, we held our 10th virtual workshop, Foundations in Market & Competitive Intelligence. That's important, because as a non-profit, a key part of our mission is elevating competitive intelligence skills and competencies globally. That's a win-win. The SCIP Foundations workshop was well worth my time.
Welcome to the Speaker Spotlight series, where we interview some of our SCIP IntelliCon. Rita McGrath in SCIP IntelliCast. Strategic and Competitive Intelligence Professionals (SCIP) 7550 IH 10 W, Suite 400, San Antonio, Texas 78229 tel: 703-739-0696 | memberservices@scip.org. New Content. Build a Data-Driven CI Function.
Creating a competitive intelligence (CI) plan can be daunting, even for experienced CI professionals. In Crayon’s SCIP report, it was found that 95% of CI professionals struggled with at least one of the following areas –. Gathering all the competitive data you need on time. Centralizing and organizing competitive data.
As we shared in a recent webinar with SCIP, How to Accelerate Your Business with Continuous Competitive Intelligence , consumers are well aware that brands need them, and they aren’t afraid to jump ship if they don’t like something. Whitespace Identification for the Win. Is there a gap in a specific market?
Strategic & Competitive Intelligence Professionals (SCIP). LEARN MORE. * In order to receive the Certificate, participants must attend all sessions and receive at least 80% on a knowledge exam. 7550 IH 10 W, Suite 400, San Antonio, Texas 78229. tel: 703-739-0696 | memberservices@scip.org | www.scip.org.
Upcoming training & certification through SCIP. Over 1,000 professionals, from CI directors to Product Marketers, have successfully completed SCIP trainings, giving us an average "overall value" score of 4.9 Our next several courses are all about turbocharging the effectiveness of your competitive intelligence work.
New SCIP IntelliCast episode: Cyber Criminals, Biased AI & Autonomous Rockets: Things That Go Bump i. Upcoming SCIP events. Build a Lean Competitive Intelligence Function (Nov. Competitive Enablement Summit. Competitive Enablement Summit. New CI jobs on SCIP career center. TRAINING & CERTIFICATION.
Upcoming training & certification through SCIP. Over 1,500 professionals, from CI directors to Product Marketers, have successfully completed SCIP trainings, giving us an average "overall value" score of 4.9 Optimize Go-To-Market strategy ( Win/Loss, voice of the customer, use insights to enhance sales messaging ).
SCIP is excited to announce a new partnership with Mercyhurst University & Ridge College of Intelligence Studies, where SCIP members have access to highly qualified students for project-based CI work, as well as internships. What tips can members share on winning over departments hesitant to CI? New member benefit.
Help SCIP Grow and Earn Rewards. To help grow our community, and reward our members for supporting SCIP, we?re Earn $25 in SCIP credits for every new member you get, plus be entered in a quarterly drawing for a $100 Amazon gift card. Take a few minutes to benchmark your CI program and enter to win a $100 Amazon gift card (we?re
SCIP Insights Onboarding AI for Success Every company has valuable competitive intelligence lying unexploited within their organization. As competitive intelligence organizations integrate AI into their compete programs, we encourage professionals to onramp AI with the same forethought that they would a new employee.
SCIP Insights Leveraging Intelligence for Sustainable Investment Strategies Sustainable investment is no longer a niche trend but a crucial pillar in modern financial markets. Competitive Intelligence (CI) and Artificial Intelligence (AI) can significantly enhance the ability to make informed decisions in the sustainable investment space.
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