Crayon

JULY 23, 2021

Win/loss analysis—the process of determining why deals are won or lost—yields insights that practically everyone across your organization can use to their advantage. Sales reps get insights that they can use to improve their objection-handling tactics. Marketers get insights that they can use to optimize their messaging.

Loss 617

Loss Win Advantage Advantage 617

Zoominfo

OCTOBER 24, 2024

And in the age of AI-assisted sales, what was once a long process of research, targeting, and crafting outreach has now become remarkably fast. But today’s top AI sales assistants don’t just help sales teams work faster — with the right data, AI helps sellers make smarter decisions. What is AI Sales Assistant Software?

Sales 211

Sales Battlecard Predictive Analytics Briefing 211

Crayon

JULY 18, 2022

Competitive deals are emotional. You’re in sales because you like to win and make money. How could they not be? Competitors get in the way of both. I don’t care how senior you are— when a competitor gets in your way , it’s frustrating.

Win 325

Win Competitive Sales Competitive Intelligence 325

Zoominfo

SEPTEMBER 17, 2024

Today’s most effective go-to-market teams are increasingly embracing signal-based selling , a strategy that leverages real-time data and unique insights about promising prospects to gain a crucial edge in intensely competitive markets. Funding Funding rounds are among the strongest signals for both sales and marketing teams.

Sales 214

Sales Research Competitive Marketing 214

Zoominfo

AUGUST 8, 2024

To be successful, sales professionals need to be experts in many different areas at once: their product’s strengths and weaknesses, their prospects’ pain points and needs, and the broader economic and competitive landscapes. To give sellers a fighting chance, sales leaders need to build an effective, flexible sales enablement program.

Sales Enablement 130

Sales Enablement Sales Win Knowledge 130

Zoominfo

AUGUST 20, 2024

Believe it or not, two of the least likely allies in a B2B company – sales and compliance – can successfully work together to achieve a harmony that benefits both internal stakeholders and customers. Sales teams often achieve this by showcasing features and functionalities that they think customers want and value.

Sales 130

Sales Win Advantage Advantage 130

Crayon

JUNE 22, 2022

Sales battlecards (also known as competitive battlecards, or simply as battlecards) give your sellers the facts, tactics, and materials they need to win competitive deals.

Battlecard 325

Battlecard Sales Win Competitive 325

Zoominfo

MAY 20, 2018

A win/loss analysis is the process of studying past business deals in order to generate valuable insights about your company’s selling practices. In fact, companies that conduct win/loss analyses consistently outperform those that don’t in the following areas ( source ): Customer retention rate: 60% vs. 48%. How was their sales pitch?

Loss 223

Loss Win Analysis Sales 223

Crayon

DECEMBER 14, 2023

Creating competitive enablement assets like battlecards can feel like a futile effort if they aren’t being used by your sales team. Are we seeing results where it matters most — win rates?! Is anyone reading this intel? Are these battlecards making an impact on how my reps compete?

Battlecard 325

Battlecard Win Competitive Sales 325

Crayon

MAY 9, 2022

An account executive on your sales team opens up their laptop to get their day started. It’s 8:32am.

Win 325

Win Competitive Sales 325

Crayon

MAY 22, 2023

Few activities are more tedious than sifting through Google Alerts in search of important competitive insights. You can’t afford to not search for important competitive insights. You can keep your company informed about major pieces of competitor news and still have plenty of time to help sellers win deals.

Battlecard 325

Battlecard Competitive Win Sales 325

Zoominfo

AUGUST 8, 2024

Sellers across every industry are under intense pressure to deliver ambitious results in tightly competitive markets, and it’s much more than a passing trend. Salesforce, for example, now requires 3X pipeline coverage for its sales teams — an increase of 50%. In today’s markets, that’s often a luxury reps can simply no longer afford.

Sales 130

Sales Briefing Research Win 130

Crayon

APRIL 28, 2023

A few days ago, I had the pleasure of hosting a webinar that featured Crayon’s VP of Strategy, Chris Pope, and Aircall’s Director of Sales, Tommy Jester.

Competitive 325

Competitive Competitive Intelligence Win Sales 325

Smart Data Collective

NOVEMBER 21, 2019

Vince Campisi, CIO of GE Software, Ash Gupta, an executive with American Express, and many other companies use big data to get a competitive advantage. They have to work in a more fast-paced competitive environment , since there is basically a big data arms race between companies and their competitors in many industries.

Competitive 350

Competitive Business Startups Predictive Analytics 350

Crayon

APRIL 24, 2023

After successfully enabling the sales organization with competitive insights at Intellum , Kaitlyn Smith — Product Marketing Manager and competitive intelligence practitioner extraordinaire — set her sights on the Customer Success team.

Battlecard 325

Battlecard Win Competitive Intelligence Competitive 325

Zoominfo

SEPTEMBER 25, 2018

Today, we’re sharing the ultimate list of sales podcasts. If you work in sales, it’s our hope that this list of sales podcasts provides you with some fresh listening material, newfound inspiration, and the tips and tricks you need to excel in the world of sales. The Ultimate List of Sales Podcasts. Listen here.

Sales 269

Sales Startups Entertainment Capital 269

Zoominfo

JUNE 24, 2019

Today John Holland, Chief Content Officer of CustomerCentric Selling, helps us cover the other side of the coin—artificial intelligence within the sales process. The Problem with B2B Artificial Intelligence and Sales. Only a mere 13% of the modern sales force consists of ‘A Players’ – or reps who consistently exceed quota.

Sales 272

Sales Intelligence Intelligence Predictive Analytics 272

CIO

AUGUST 9, 2022

GfK’s own decision support system, gfknewron, informs decisions in contexts including forecasting sales, setting prices, making brand decisions, and scenario testing, to name just a few. “We There is an additional key requirement: company strategists expect to receive clear evidence from the system to back up any actions advised.

Win 398

Win Algorithm Market Intelligence Intelligence 398

Primary Intelligence

AUGUST 5, 2021

Traditional win loss analysis is dead. Having been in the industry for over 20 years, we’ve seen the struggles of traditional win loss analysis and how it impacts businesses of all shapes and sizes. The Issues with Traditional Win Loss. Most companies do not have a win loss expert in-house. Data Not Relevant to Sales.

Loss 197

Loss Win Analysis Sales Enablement 197

Primary Intelligence

JULY 21, 2021

In company circles, win loss analysis tends to be regarded as a Marketing department initiative. When brought up to other departments, many tend to ignore win loss insights as they don’t see how such a program can benefit their area. Ultimately, win loss analysis helps sale win more deals.

Loss 197

Loss Win Analysis Competitive Intelligence 197

CIO

AUGUST 14, 2023

The question is, how do we provide the right technology and ease of use so our customers can gain a competitive advantage and solve their business challenges?” The airline saw a 300% increase in online sales when the new site, bolstered by the improved technology, went live. Every company today is a technology company.

Airline 370

Airline Technology Technology Win 370

CIO

SEPTEMBER 16, 2022

Deliver seamless transactions at the point of sale. The ongoing shift to digital grocery shopping means that the competition is often only a tap away. And give people a reason to keep coming back, such as a reward for opening your mobile app every day for seven days, or for visiting the physical store twice in a week.

Win 369

Win Retail Globalization Competitive 369

Smart Data Collective

NOVEMBER 12, 2021

Finding qualified candidates is a challenge for many businesses, especially if the local job market is highly competitive. You can use predictive analytics tools to anticipate future sales volume, regulatory issues and much more. Through outsourcing, you can discover added value and develop a longstanding competitive advantage.

Win 321

Win Data Mining Business Predictive Analytics 321

Zoominfo

OCTOBER 20, 2020

The whole point of personalization in sales is standing out among the competition. Rather, personalized selling is about having a multi-tiered approach applied to your sales funnel. An effective sales process simplifies how you personalize your approach for each individual buyer. The Value of Personalization in Sales.

Sales 246

Sales Win Competitive Research 246

Primary Intelligence

JULY 7, 2021

Companies who cannot find their competitive edge will lose deals. Therefore, it’s important that sales and marketing have a deep understanding of who their competitors are, what their competitors are doing, and how they can best position themselves against competitors in an ever-changing market. Don’t Skew Your Data. Talk to our team.

Analysis 189

Analysis Competitive Win Competitive Positioning 189

Primary Intelligence

JUNE 10, 2021

As sales leaders, we face tough challenges. With inaccurate forecasts, personnel turnover, and an ever-changing competitive landscape, our revenue goals can seem like they are slipping further and further away. Most often, buyers described missteps in the sales process as the reason for lost business – even ahead of price!

Sales 192

Sales Win Competitive Landscape Loss 192

CIO

JUNE 27, 2024

Balter recommends hackathons built around a specific technology, use case, or both, as in the case of Bunnings’ most recent hackathon, which sought to leverage generative AI to improve productivity or sales. One of the winning ideas used generative AI to streamline the learning process for do-it-yourself (DIY) home projects.

Innovation 445

Innovation Win Startups Retail 445

Primary Intelligence

SEPTEMBER 1, 2021

Whether you’ve conducted multiple win loss programs throughout your career, or you are a marketer diving into win loss analysis for the first time, it’s important to choose a win loss platform that will help you get the most from your buyer data. Win loss analysis isn’t just for marketers anymore. Data Integrity.

Loss 162

Loss Win Sales Enablement Analysis 162

CIO

JUNE 20, 2024

In that wide-ranging conversation, we explored his leadership playbook, what a game-winning data strategy looks like, and the value of stepping outside your comfort zones as a leader, among other topics. These methods are fundamental to a player’s ability to succeed but, more importantly, their ability to adapt as their competition evolves.

IT 464

IT Sports Innovation Win 464

Crayon

JANUARY 30, 2023

Nearly all of them have the same success criteria: “Enabling the sales team to win competitive deals and transforming their approach to the competition from reactive to proactive”. As a Customer Success Manager here at Crayon, I have seen over 100 CI programs in action.

Win 325

Win IT Competitive Sales 325

CIO

AUGUST 14, 2024

That interest is in turn spurring the Big 3 cloud vendors to accelerate AI offerings in hopes of winning even larger portions of the global cloud market, even as CIOs seek to sharpen strategies to curb costs and maximize their return from the cloud.

Startups 458

Startups Globalization Win Advantage 458

Crayon

JULY 26, 2022

If you’re working with a sales team actively involved in competitive deals, you’re probably familiar with battlecards. Battlecards are a fundamental resource to help your sales team win more deals when frequently faced with familiar competitors.

Battlecard 325

Battlecard Win Sales Competitive 325

ArchIntel

MARCH 3, 2021

A blog entry in Crayon’s website tells entrepreneurs how to make use of the competitive information gathered to benefit their enterprises. Author Conor Bond said that in today’s highly competitive market, multiple competitors are likely making products almost equal in price and quality as one’s own. ArchIntel™ -.

Competitive Intelligence 197

Competitive Intelligence Competitive Battlecard Intelligence 197

Zoominfo

SEPTEMBER 24, 2024

For today’s marketers, data is more than just numbers on a dashboard — it’s the key to unlocking new opportunities and staying ahead of the competition. The open-source playbook includes strategies for upsell, cross-sell, retention, and win-back plays. “Think about signals as triggers.

Marketing 130

Marketing Marketing Sales Competitive 130

Zoominfo

AUGUST 11, 2021

No business can survive for long without a healthy sales pipeline. It’s what keeps your sales team organized and focused on managing opportunities to close deals. Unfortunately, many B2B organizations suffer from ineffective sales pipeline management. Good sales pipeline management can protect the health of your bottom line.

Sales 217

Sales Management Briefing Win 217

Primary Intelligence

JANUARY 19, 2022

Sales reps must make the most of this shortened window of time by gaining a thorough understanding of what decision drivers cause won and lost deals and what specific things they can do as individuals to increase win rates. Additionally, over 50% of the time, sales reps will give a different reason for a win or loss than their buyer.

Sales 160

Sales Battlecard Win Loss 160