Competitive Sales Sales Enablement 
Crayon
APRIL 30, 2021
Sales enablement statistics are useful for a number of reasons. Maybe you’re building a business case for the formalization of a sales enablement strategy and looking for quantitative data that you can use to your advantage. Maybe you’re new to the discipline and trying to quickly learn as much as possible.
Crayon
SEPTEMBER 22, 2021
Whether you’re a marketer or a sales manager, there are innumerable ways you can empower sellers to do their jobs more effectively. You can provide intel that helps them win competitive deals. Sales enablement comes in all shapes and sizes—which means there are dozens of metrics you can use to measure the success of your efforts.
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Crayon
APRIL 2, 2021
If you can help it, sales enablement — the act of empowering your sales reps with the tools, resources, and competitive intel they need to win deals — should not be conducted on an ad-hoc basis. To succeed over the long term in a competitive niche, you need a sales enablement strategy.
Zoominfo
AUGUST 8, 2024
To be successful, sales professionals need to be experts in many different areas at once: their product’s strengths and weaknesses, their prospects’ pain points and needs, and the broader economic and competitive landscapes. To give sellers a fighting chance, sales leaders need to build an effective, flexible sales enablement program.
Crayon
FEBRUARY 11, 2021
High-performing sales reps are not born; they’re built. To be more precise, high-performing sales reps are not built in a discrete period of time; they’re built on an ongoing basis. This is, in a sense, the value of sales enablement : It helps your sales reps maximize their potential as specialists in the art of generating revenue.
Crayon
JUNE 2, 2021
Competitive battlecards (also known as competitor battlecards, or more simply as battlecards) can add a tremendous amount of value to your suite of sales enablement collateral. As industry competition intensifies, so, too, does the need for reliable, actionable intel. Basic elements to include in your battlecards.
Crayon
NOVEMBER 8, 2022
It doesn’t matter if you’re building a strategy from scratch or overhauling tired practices established by marketers of yore: Sales enablement shouldn’t be an afterthought. In fact, if you aim to succeed over the long term in a competitive niche, it should be at the forefront of your efforts. Measure success. But first….
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