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Information you collect about competitors and customers, which helps you maintain a competitive advantage, is known as competitive intelligence. Growing your market share is impossible without it in today’s hyper-competitive environment. What is Competitive Intelligence? The concept has quite some nuance to it.
As a Product Marketer, I know the research I conduct is only as valuable as the relative impact it has on the teams making strategic business, sales, and product development decisions everyday. Ultimately, the research you conduct within AlphaSense doesn’t have to stop at discovery.
The level of competition in your industry or vertical, general awareness of your product category, and total addressable market (TAM) should all inform your go-to-market motions, and also dictate where you allocate your resources. Salesenablement Includes playbooks, ROI tools, and battle cards 4.
Through extensive research and interviews, Fuld + Company developed a Battlecard for our client – a powerful salesenablement tool which compiles detailed competitor profiling to provide a clear picture of their capabilities. For a sample copy of this battlecard, please contact: Christian Schena. Download Case Study PDF.
Those who have been slow or resistant to adopting these technologies have fallen behind the competitive curve. Fee compression continues to throw fuel on the competitive fire, with experts taking note of the trend. Undoubtedly, genAI continues to transform the way the investment space is doing business.
Well-rounded, comprehensive research minimizes informational blind spots and helps identify red flags and potential risks, giving you a competitive advantage and confidence in deploying capital. Below, we outline the most relevant qualitative and quantitative criteria to cover on your due diligence checklist.
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Businesses must stay on the pulse of competitor strategies, activities, and market positions in order to maintain their competitive edge and win clients. Additionally, Klue has a steep learning curve and may not be right for small businesses or startups with limited resources to dedicate to competitive analysis.
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