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Sandwich-focused restaurant franchise Subway has some 37,000 locations worldwide, each of which faces a unique combination of factors, such as local competition and customer demographics, that impact sales and profitability. A 2022 report from Info-Tech Research Group revealed that supporting revenue growth was No.
Optimizing For Voice Search: Keyword Research And Content Strategy What Is Voice Search? Optimizing For Voice Search: Keyword Research And Content Strategy To optimize your content for voice search, you need to focus on long-tail keywords and conversational language. Table of Contents: What Is Voice Search ?
Uber charges a fee and gives the rest to the restaurant — it’s a business model. That allowed Uber to keep ahead of the competition and get more customers. It’s better to research to figure out the problem you want to solve with your product or service. Moreover, not all restaurants have couriers. Or take other examples.
Throughout America, restaurants and movie theaters have shut down, while across the street grocery stores and tech firms stay afloat. A survey in April 2020 from RBC Capital Research showed that 42% of respondents purchased groceries online at least once a week , up from 22% in 2018, as reported by GeekWire. . Face masks?
Research shows that people scan QR codes from almost every medium. . During the pandemic, many restaurants switched to contactless menus to help reduce the spread of germs. It is an excellent way for restaurants to keep their menus updated in real-time and avoid printing new menus every time there’s a change. Scan to Pay.
Sysco Corporation is seeking to hire a senior manager of customer and competitive intelligence for assignment in its U.S. Sysco’s next hiree will be counted upon to develop a customer planning approach that blends insights gleaned by the market, customer and competitive intelligence teams. ArchIntel™ -.
This cheat sheet of Instagram marketing tips for 2021 will help you improve your Instagram plan, increase your ROI and get ahead of the competition. When considering how to advertise on Instagram, research will help you determine who you can target the most effectively. Understand your target audience. Provide a live behind-the-scenes.
Their Microsoft Stories platform highlights employees from every department within their company, from researchers to artists to video game developers. In a two-minute video , Google tells the heartwarming story of a local restaurant that used Adwords on their way to becoming a $14 million, national mail-order business. Salesforce.
The restaurant world in 2025 is serving up an exciting menu. By adopting leading restaurant trends, you can enhance your businesss market presence and create memorable dining experiences that keep your customers returning for more. Get your insights What are the top restaurant trends for 2025?
Like many other industries, the restaurant sector was heavily impacted by the COVID-19 pandemic, with many businesses shuttering doors and many others struggling to make ends meet. This is for good reason— technological solutions make dining easier , both for customers and restaurants.
Consider these statistics: 94% of customers say they’ve avoided a business altogether due to negative feedback. “ There are also some positive ones, like “ Apple releases free new sports app for iPhone “ However, with further research, you may find more negative content. Not convinced?
In business, it helps with market research, product development, and customer service. Examples include: New market trends Changing regulations Emerging competitors Economic shifts SWOT helps identify areas for improvement and growth, contributing to a competitive advantage. This leads to better planning and problem-solving.
Analysts predict that the road to recovery will be marked by intense competition among industry players. It will be up to the industry’s competitive intelligence professionals to provide the insights that will help their companies take off ahead of the others. Despite cuts in defense funding for fiscal year 2022, the U.S.
BOSTON – Jan 24, 2023 – Fuld & Company, a fast-growing research, analytics, and advisory business, today announced the appointment of Charles Collier to the role of Senior Vice President, Consulting Research & Analytics. The Fuld team is thrilled to have Charles leading business development in the private equity space.”
For a bit of clarity, here are a few statistics that speak to the food delivery market to lend context to the discussion: Online food ordering has grown 300% faster than dine-in since 2014 and now accounts for roughly 40% of the total restaurant sales. After all, people still had to eat. But anxiety also played a part.
Competitive intelligence is all about sharpening your brand’s situational awareness. Innovative brands save themselves a lot of frustration by turning over every stone in pursuit of competitive intelligence that they can leverage. Just 6% of brands said competitiveness in their industry remained the same.
The IPO proceeds will go toward new production and research facilities worldwide, as well as expanding and upgrading existing factories in China. The company operates multi-brand virtual restaurants and cloud kitchens under popular names like Faasos, Behrouz Biryani, and Wendys, leveraging both offline eateries and a full-stack digital model.
Their Microsoft Story Labs platform highlights employees from every department within their company—from researchers to artists to video game developers. In this two-minute video, Google tells the heartwarming story of a local restaurant that used Google Ads (formerly AdWords) on its way to becoming a $14-million national mail-order business.
Despite all this, you still need to analyze and report — it remains a core task to audit a client’s competitive landscape. I’ll be sharing a spreadsheet to help you and your clients see the trends and patterns that can create the basis for competitive strategy. Why are competitive audits necessary.and challenging? And, so on.
Because technology has made the world “smaller” and more competitive, Next Gen AI Analytics is now the standard for achieving next level speed, accuracy, and control of analytics data. Social Monitoring benefits all areas of brand operations from customer service, to marketing, to sales, to research and development.
The apparel retail sector, for example, suffered employee attrition rates of almost 20%, along with fast-food and specialty retail (11%), casual restaurants (10%), and general and grocery retail (9%). MIT Sloan’s research focused primarily on companies in North America, but the findings mirror those found in other regions.
Restaurants, grocers, and a wide variety of retailers have spent the past two months forging paths from shelves to customers’ front doors to meet demand. I’m convinced that, given the choice, customers would always prefer restaurants to have in-house delivery staff, but it’s hard to compete nowadays with the big name last-mile platforms.
Shake Shack is one such brand that is channeling consumers’ K-pop love – and it’s leveraging the phenomenon to bring some unique contention to the ongoing chicken wars, while making the most its consumer market research. And its consumer and marketing research couldn’t be more on-point. It’s influencer marketing strategy 1.0,
So, how do you write a winning brand positioning statement, unfazed by the competition and accurate to your brand’s specific needs? For instance, a restaurant may target several demographics that are all connected by the feeling of togetherness that is evoked when people share meals. How to Write Your Brand Positioning Statement.
We found the negativity associated with one brand, for example, was about people lamenting the fact that the restaurant no longer existed in their town, or that they couldn’t get the brand’s products. Competitive Analysis of various food items . With any brand, there’s always some negativity associated with it.
Market research companies help you discover these needs in target markets through things like surveys, focus groups and product testing. Market research also helps you create a marketing strategy and improve user experience with actionable insights into your target market. response 2. Herron Associates, Inc.
SEO professionals and marketers spend much of their time conducting keyword research , as well as assessing and choosing the right keywords to boost their ranking on results pages and get to the top of Google searches. Analyze your own content – does it measure up to the competition? These searches are all informational queries.
Competitive intelligence. This text data is gathered from social media channels and also from blogs, articles, research papers, consumer reports, even patents. This is text categorization, and it helps to identify ultra-specific topics and mentions to create actionable consumer and market research. Campaign strategy.
Whenever we want to go to a restaurant, call a technician, or even go to a supermarket, we usually check out the first few results on Google. It will even help you outrank your competition. Make no mistake, they are still your online competition. About 86% of all consumers read reviews when researching local businesses.
With so much riding on proper categorization, let’s empower you to research your options like a pro today! supermarket” “medical center” “restaurant”) and its variants. If you own a restaurant, include whether it’s an “Italian restaurant”, a “family restaurant” and other qualifiers.
Restaurants, grocers, and a wide variety of retailers have spent the past two months forging paths from shelves to customers’ front doors to meet demand. I’m convinced that, given the choice, customers would always prefer restaurants to have in-house delivery staff, but it’s hard to compete nowadays with the big name last-mile platforms.
Harbor Fish & Chips is a restaurant with one location in California and a website that isn’t modern or flashy. Despite that, Google says its website has high E-A-T because it “provides information on when the restaurant opened and what visitors can expect. Qualities of Low E-A-T Pages Low E-A-T isn’t always easy to pick out.
Increasingly, we see companies like yours relying on data analytics to provide the latest intelligence and insights required to gain or keep their competitive edge. On February 15th, we will host a webinar on Mitigating Cultural Bias in Market Research. In this issue, we focus on helping companies unlock greater value from their data.
For business and competitive intelligence, lead generation, people analytics, and more. Read on to find out how the most innovative consultants are using Thinknum’s web data to help their clients edge out the competition. Then filter to gain in-depth competitive insights into specific market, location, and job categories.
As we shared in a recent webinar with SCIP, How to Accelerate Your Business with Continuous Competitive Intelligence , consumers are well aware that brands need them, and they aren’t afraid to jump ship if they don’t like something. If you’re not familiar with the term, you may know it as delivery only restaurants.
They’re past the informational stage of their research and have narrowed their focus to a few different options. Note: These searches often include non-branded localized terms such as “best body shop near me” or “top sushi restaurant NYC.”. Users are no longer researching the product, they’re looking for a place to purchase it.
These include companies that are by nature B2B (wholesalers, suppliers) and companies that are B2C but could have a B2B offering (restaurants, event sites). This can work especially well for restaurants located in large business districts, but almost any food-related business could create a corporate offering that incentivizes loyalty.
For example, a fast-food restaurant employee asking if you’d like fries with your order or a phone retailer asking if you’d like to bundle your handset with a cover. Research from Optimove shows that young, fast companies derive 30% of revenues from existing customers. Cross-selling is something you’ll be familiar with. Focus on value.
For instance, if your restaurant chain has recently placed a meatless option on the menu or is thinking about doing so, keyword identification within social media conversations will show you what works and what doesn’t. And the intel has to be on point – your competitive intelligence depends on it.
They give them the confidence to move quickly and stay ahead of the competition. Instead, use demographics as a framework to start your research, and adjust your thinking as you discover outliers within the mainstream majority. For example, if you owned a pizza restaurant, you might search on the term “pizza.”
There are so many new features specifically designed to enhance your consumer intelligence and market research efforts that you’ll want to consider folding them into your first-quarter planning to start off the New Year strong. . Rival IQ: Social Media Analytics and Competitive intelligence . Enterprise deployment .
So I started researching the company more and I said,” I donate with you guys.” So going forward, long process, and there was a lot of competition. But another time, I had gone to a fast food restaurant for lunch, before going to donate blood. ” And they said,” Sure, send your person out, or you come out.”
If your market research is a portrait, a trend analysis is the backdrop. Brands are focused on agility and speed to insight to stay in tune with the voice of the customer (VoC) and stay a step ahead of the competition. Unfortunately, many retailers, brands and restaurants couldn’t adapt to weather the storm.
The technology and research they would put into an item and a category was second to none. EB: How important is competitive intelligence and how have you seen it evolve over your career? MS: I was married to the idea of competitive retail intelligence from the outset of my pricing career. I will probably always feel that way.
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