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Market research is an important––but often overlooked––element of the wider Market and Competitive Intelligence (M/CI) process. Various different types of market research enable organizations to develop new insights into their target customers, competitors, and the industries in which they compete. ??
Leading CEOs are using it to create new processes and competitive differentiation. More about the research For our primary research, we interviewed more than 2,300 executive and senior IT and business leaders from organisations in 34 countries across North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa.
Changing consumer behavior and expectations, competition from major e-retailers, evolving cybersecurity challenges, inflationary pressures, sustainability and environmental concerns, and the pressure to take advantage of AI are all very real concerns for retailers today. And they are making progress. Contact us today to learn more.
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks.
Make the case on AI urgency Nothing motivates a board quite like competitive pressure. Our research shows 52% of organizations are increasing AI investments through 2025 even though, along with enterprise applications, AI is the primary contributor to tech debt. Instead, show how leading companies manage it strategically.
As a competitive intelligence analyst , you know how difficult it is to be successful without the support of sophisticated technology. The amount of data you have to deal with on a daily basis is simply unfathomable and continues to grow at an ever-faster pace.
The economic and competitive landscape is extremely dynamic, and customers expect more seamless, personalized, and efficient experiences, Pappas says. According to our own research , organizations believe it will take an average of four years to transition to PQC, he notes. The reality is that the transition is a long-term endeavor.
When addressed properly , application and platform modernization drives immense value and positions organizations ahead of their competition, says Anindeep Kar, a consultant with technology research and advisory firm ISG. Make sure you’re thinking about where modernization can make a competitive difference and start there.”
Consumers see businesses as crucial change agents and are willing to take their business to the competition if their current brand comes up short on ESG. In pursuit of identifying where such trends are today, 3BL Media and TriplePundit partnered with the research technology firm Glow to survey 3,648 U.S.
Where innovation and agility are key drivers of competitive advantage, traditional IT metrics that shaped IT for the past 50 years are insufficient. And being late places your organization at a competitive disadvantage. If you haven’t already aligned your CIO metrics to the new reality, you are late. Contact us today to learn more.
Artificial Intelligence continues to dominate this week’s Gartner IT Symposium/Xpo, as well as the research firm’s annual predictions list. “It It is clear that no matter where we go, we cannot avoid the impact of AI,” Daryl Plummer, distinguished vice president analyst, chief of research and Gartner Fellow told attendees. “AI
If you’re in the process of creating a business plan, market research will play a central role in helping you to shape your strategy. You could be working on a business plan to raise investment for a new startup , or pulling together a detailed strategy that outlines the expansion of an existing business into a new market.
CIOs, drawing from recent black swan events, should proactively prepare for such shifts,” said Prabhu Ram, VP of the industry research group at Cybermedia Research. Meanwhile, other countries are advancing their semiconductor capabilities, intensifying global competition in the tech sector,” Ram added.
Speaker: Howard Dresner & Chandrashekar (a.k.a. LSP)
In hyper-competitive markets, modern businesses need to stay dynamic and always be evolving. Join Howard Dresner, founder and chief research officer at Dresner Advisory Services, and Chandrashekar LSP, senior evangelist at Zoho, as they discuss: Central BI drivers. BI success factors. The Importance of data leadership.
“Both KLA Corporation and Applied Materials have committed to major expansions of their Singapore manufacturing facilities, while LAM Research has built out its largest manufacturing site in Malaysia,” Allen wrote. However, finding replacements for advanced semiconductors may be costly and difficult, further raising operational expenses.
If 2023 was the year of AI discovery and 2024 was that of AI experimentation, then 2025 will be the year that organisations seek to maximise AI-driven efficiencies and leverage AI for competitive advantage. Yet research shows Australians are already using AI without formal policies.
CIOs who act decisively now will gain a competitive edge by building adaptable, AI-ready teams. Learn more about IDCs research for technology leaders OR subscribe today to receive industry-leading research directly to your inbox. Mona Liddell is a research manager for IDCs CIO Executive Research team.
Were still very early in the journey, but its only going to get better, says Dwight Klappich, a research vice president at Gartner. Gonzlez,research manager of industrial IoT and intelligence strategiesat IDC. AI is really the brain driving humanoid robots like Agility, Tesla Optimus, and Boston Dynamics Atlas.
This unprecedented investment will focus on building state-of-the-art data centers, supporting startups, and expanding AI infrastructure to drive both domestic growth and international competitiveness. In recent years, the Kingdom has set up research centers, ministries, and educational programs focused on AI.
Recent research shows that 67% of enterprises are using generative AI to create new content and data based on learned patterns; 50% are using predictive AI, which employs machine learning (ML) algorithms to forecast future events; and 45% are using deep learning, a subset of ML that powers both generative and predictive models.
It’s a common scenario among CIOs — it’s often easier to communicate and gain consensus with business stakeholders on the urgent need for innovation (a competitiveness factor) and cybersecurity (an existential threat) than on addressing maintenance tasks (technical debt). Learn more about IDC’s research for technology leaders.
Leading CEOs are using it to create new processes and competitive differentiation. More about the research For our primary research, we interviewed more than 2,300 executive and senior IT and business leaders from organisations in 34 countries across North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa.
In a world where business competition is fiercer than ever, having a strategic edge is no longer optional—it's essential. Our recent webinar, " Elevate Your Competitive Enablement Strategy with Crayon AI ," explored how businesses can harness the power of AI to outsmart competitors and thrive in a fast-paced market.
Salesforce has made its customer relationship management (CRM) suite, dubbed Starter, generally available in an effort to garner more market share in the small and medium businesses (SMBs) segment as it faces stiff competition from rivals such as Zoho. Will the pricing work for SMBs?
An early trend seems to be the SaaS model, with a per-conversation model emerging for infrequent users, says Ritu Jyoti, general manager and group vice president for AI, automation, data and analytics research at IDC. Vendors may move towards hybrid models that combine cost-based transparency with performance-driven incentives.
The launch by SAP of new AI capabilities in its SuccessFactors HCM (human capital management) suite Monday is a case of “better late to the party than never,” according to an analyst with Info-Tech Research Group. Skills is an overall organizational strategic challenge to tackle to stay competitive.
There is no single solution to success, but the research highlights some key plays UAE business leaders need to home in on to build a truly AI-driven enterprise. Having the right AI tools will help these employees manage the increasing volume and variety of data and find the competitive edge their organisations need.
In addition, beyond allowing companies to invest in AI, divestiture could allow them to improve competitiveness and efficiency, to focus on other innovation, and to unload underperforming units, Hed says.
In support functions, gen AI expedites call center operations by generating rapid, context-aware responses to intelligently route queries, reduce average handling time, and improve resolution rate, says Ram Ramamoorthy, director of AI research at ManageEngine.
We are fully funded by the Singapore government with the mission to accelerate AI adoption in industry, groom local AI talent, conduct top-notch AI research and put Singapore on the world map as an AI powerhouse. Building a future where AI benefits everyone AI talent is crucial for national competitiveness in today’s world.
Many retailers are looking to AI for that competitive advantage. According to Retail Doctor Groups latest research , Australian retailers demonstrate a sophisticated understanding of AI applications, particularly in personalisation, demand forecasting, and supply chain optimisation.
AMD is acquiring server maker ZT Systems to strengthen its data center technology as it steps up its challenge to Nvidia in the competitive AI chip market. By buying ZT Systems, AMD strengthens its ability to build these high-performance systems, boosting its competitiveness against rivals such as Nvidia. “ZT
If you’re responsible for competitive enablement, you should survey your sales reps on a quarterly basis and ask them how confident they feel selling against your top competitors.
From there, the phrase went viral among practitioners, media, researchers, and executives as it described strategic plans for competitiveness and growth. On one side, my research emphasized how customer and employee behaviors and expectations were changing. I saw true transformation as vital for businesses to remain competitive.
Added up, perhaps these are among the reasons that 51% of companies have not seen an increase in performance or profitability from digital investments, according to KPMG research. And we gave each silo its own system of record to optimize how each group works, but also complicates any future for connecting the enterprise.
There are many areas of research and focus sprouting from the capabilities presented through LLMs. A company that adopts agentic AI will gain competitive advantages in innovation, efficiency and responsiveness and may become more agile in operations. In 2024, a new trend called agentic AI emerged.
Nevertheless, Tencent Cloud faces stiff competition from more established cloud providers like AWS, Google Cloud, and Microsoft Azure in the region. While Tencent Cloud’s localized, cost-effective solutions give it a competitive edge, the company still needs to differentiate its offerings beyond price.
Seek equal seating and set shared objectives Collaboration between IT and business leaders is important, but it can be difficult for IT leaders to get a seat at the business strategy table, says Ola Chowning, a partner at technology research and advisory firm ISG.
When they’re squeezed out by competition or forced to hide behind paywalls to sustain themselves, it reduces the variety of voices and viewpoints available on the web. Learn more about IDC’s research for technology leaders OR subscribe toda y to receive industry-leading research directly to your inbox.
“SMBs stand to reap immense benefits from the power of AI,” says Katie Evans, Research Director, Worldwide Small and Medium Business Research at IDC. With leaner staffs and budgets than their enterprise counterparts, the efficiency gains that AI can bring can be a true game-changer in giving SMBs a competitive edge.”
As business leaders look to harness AI to meet business needs, generative AI has become an invaluable tool to gain a competitive edge. At NYU Langone Health , researchers are developing an LLM trained on a decade of patient records. Implementing generative AI to gain a competitive edge can significantly benefit business leaders.
The bluntest assessment came from Ryan Brunet, a principal research director at the Info-Tech Research Group: This is classic Microsoft. A Brunet colleague, Thomas Randall, director of AI market research at Info-Tech, said that CIOs should expect some price tag pain from the change. Its very much the same old garbage.
This could force companies to share sensitive information, raising concerns over intellectual property and competitive advantage. On the other hand, such a push for transparency could also drive wider AI adoption, according to Sharath Srinivasamurthy, associate VP of research at IDC.
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