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7 Market Research Examples for Competitive Intelligence

Cipher

Market research is an important––but often overlooked––element of the wider Market and Competitive Intelligence (M/CI) process. Various different types of market research enable organizations to develop new insights into their target customers, competitors, and the industries in which they compete. ??

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Important Data Sources to Reference when Conducting Competitive Analysis Research

Cipher

This article is a part of our competitor analysis resource center. Visit the complete competitor analysis resource center for more content like this.

Analysis 609
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Research: Businesses optimistic as they deploy generative AI

CIO

Leading CEOs are using it to create new processes and competitive differentiation. More about the research For our primary research, we interviewed more than 2,300 executive and senior IT and business leaders from organisations in 34 countries across North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa.

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Competition is stiff, but retailers know what it takes to compete

CIO

Changing consumer behavior and expectations, competition from major e-retailers, evolving cybersecurity challenges, inflationary pressures, sustainability and environmental concerns, and the pressure to take advantage of AI are all very real concerns for retailers today. And they are making progress. Contact us today to learn more.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks.

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How to talk to your board about tech debt

CIO

Make the case on AI urgency Nothing motivates a board quite like competitive pressure. Our research shows 52% of organizations are increasing AI investments through 2025 even though, along with enterprise applications, AI is the primary contributor to tech debt. Instead, show how leading companies manage it strategically.

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[Ready-to-use] Knowledge360® and competitive intelligence software business case presentation

Cipher

As a competitive intelligence analyst , you know how difficult it is to be successful without the support of sophisticated technology. The amount of data you have to deal with on a daily basis is simply unfathomable and continues to grow at an ever-faster pace.

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What Consumers Are Saying About ESG – And What That Means for Your Business

Consumers see businesses as crucial change agents and are willing to take their business to the competition if their current brand comes up short on ESG. In pursuit of identifying where such trends are today, 3BL Media and TriplePundit partnered with the research technology firm Glow to survey 3,648 U.S.

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The State of Business Intelligence in 2022

Speaker: Howard Dresner & Chandrashekar (a.k.a. LSP)

In hyper-competitive markets, modern businesses need to stay dynamic and always be evolving. Join Howard Dresner, founder and chief research officer at Dresner Advisory Services, and Chandrashekar LSP, senior evangelist at Zoho, as they discuss: Central BI drivers. BI success factors. The Importance of data leadership.